LOCAL LEGENDS: Catchfire helps businesses sell or buy

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Imagine this: You’ve spent years building your business from the ground up. Late nights, early mornings, and a lot of sacrifice have led to this point. Now you’re considering the next big step—selling your business.

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It’s not just a financial decision, it’s a deeply personal one. This is where Catchfire comes in, not just as advisors, but as partners in your journey. So if you’re ready to sell or buy a business, discover why Catchfire is the trusted partner you need.

The Catchfire story began in 2015 with Gary Brownstone, whose entrepreneurial spirit was sparked at age 11, when he was earning money to buy designer jeans. That early experience laid the foundation for a career dedicated to understanding the challenges of business. Fast-forward to today, Gary’s determination has become Catchfire, a beacon of light for business owners navigating the complex world of mergers and acquisitions. But Catchfire isn’t just about Gary—it’s about a team that understands that every business transaction is a human story.

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Meet Derek Penner, Catchfire’s newest partner. Derek’s journey from CFO to empathetic CEO of an $800 million enterprise brings a unique perspective to the team. With a wealth of experience in finance, strategic operations, and global transactions, Derek complements Gary’s expertise, solidifying Catchfire’s position as a leading force in M&A advisory. Together, Gary and Derek see beyond balance sheets and profit margins—the dreams, sweat, and tears behind every business.

Catchfire Approach: It’s Personal

At Catchfire, we don’t just talk about services; we talk about experiences. Here’s what working with Catchfire might look like:

Let’s get to know each other: It all starts with a conversation where they delve into the story of your company—your motivations, challenges, and hopes for the future.

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Digging Deep: Using Catchfire 3D, they assess your business strengths and weaknesses and provide actionable recommendations.

Travel planning: Whether you’re looking to sell, grow, buy or turnaround, they’ll create a personalized strategy, not a “one size fits all” solution.

I walk beside you: They are with you every step of the way, from negotiating deals to perfecting operations, like co-pilots navigating calm and turbulent skies.

We celebrate milestones: We celebrate every victory, appreciating the importance of every step in your business journey.

Real stories, real impact

Catchfire’s work isn’t just about transactions, it’s about transformation. Think of John, a family-owned manufacturing company worried about succession. Within three months, he found a buyer who shared his values ​​and vision. Or Sarah, whose tech startup needed guidance on growing through acquisitions—now her company is thriving in markets it once dreamed of entering. These aren’t just success stories; they’re the promise of what can be accomplished together.

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Gary and Derek have successfully facilitated over 100 business transactions across a variety of sectors including manufacturing, hospitality, technology and business services. Their global network and extensive operational experience offer clients unparalleled support, ensuring they are in the hands of experienced professionals.

At Catchfire, business is more than just transactions—it’s about relationships. Selling a business is not just a financial transaction, but a complex and often emotional journey. That’s why Catchfire emphasizes the importance of preparation, ensuring clients fully understand their business, its market position, and its potential buyers before the sale begins.

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If you’re at a crossroads in your business transformation and feel both excited and apprehensive, get in touch for a chat – no pressure, just give us a chance to see if Catchfire is the right fit for your journey.

John Maxwell’s saying, “Success comes when opportunity meets preparation,” reflects Catchfire’s approach. Their meticulous process begins with in-depth business analysis, followed by comprehensive industry research and prospect list development. This preparation minimizes clients’ time spent selling, allowing them to focus on running their business while Catchfire does the hard work.

Once potential buyers are identified, Catchfire’s negotiation expertise ensures clients achieve the best possible results. Their dedication to promoting their clients’ interests reflects Maxwell’s belief that “Leadership is not about being in charge. It’s about taking care of those you are responsible for.”

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Catchfire’s success is built on building strong, lasting relationships with its customers. This relationship-based approach sets the company apart, making customers feel truly understood and valued. In a world where business transactions can be fraught with uncertainty, Catchfire offers a clear path to success. With their combined experience and strategic insight, they are the ideal partners for any business owner looking to navigate the complexities of buying or selling a business. With Catchfire, you can adjust your sails and steer your business toward a successful future.

As John Maxwell said, “A pessimist complains about the wind. An optimist expects the wind to change. A leader adjusts his sails.” At Catchfire, we’re ready to help you adjust your sails and set a course for your company’s brightest future.

Are you or someone you know ready to buy or sell a business? Call my friends Gary at 204-918-4747 and Derek at 204-771-6577 or email them at [email protected]. And if you do, mention Art sent you—it’s always nice to know we’re connected by people who care.

— Art Alexander is more than just a name on a website. He is a passionate leader, speaker, and the friendly face of Art Alexander and Associates. With a knack for understanding what motivates people, Art helps businesses thrive through leadership training and DISC assessments. Contact him at [email protected]

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