Kook Meal Kits: 10X Revenue Growth in 1 Year: Rediff Moneynews

Mumbai, Sep 16 (PTI) Kook, a leading ready-to-cook food brand, on Monday said its monthly revenue has increased tenfold from Rs 5 lakh to Rs 50 lakh in the last one year.

“This significant growth is indicative of a thriving market and a noticeable shift in consumer preferences towards convenient, high-quality home-cooked meals solutions among Indian consumers,” the company said in a statement.

A key factor in Kook’s success was its acquisition by Pluckk last year, valued at $1.3 million. That helped Kook leverage Pluckk’s extensive farm-to-fork network, including thriving kitchens and broad direct-to-consumer (D2C), quick-commerce (QCom) and offline distribution channels.

The integration has significantly expanded Kook’s customer base, strengthened its presence in metropolitan areas and streamlined its supply chain operations, the statement said.

Kook has also forged significant partnerships with major platforms such as Instamart, Zepto, and Blinkit. These partnerships have resulted in a 300 percent increase in market penetration, expanding the brand’s reach and accessibility.

In addition to revenue growth, Kook has significantly expanded its product offering. The diverse offering now includes ready-to-cook soups, smoothies, oatmeal and more, leading to a significant 15x increase in monthly unit sales.

New products like ramen, sushi and breakfast kits like overnight oats and smoothies are aimed at busy, health-conscious consumers who seek convenience without sacrificing quality.

Commenting on the company’s growth, Nikhil Thatai, Co-founder and Head of Supply Chain Operations at Kook, said, “Our 10x revenue growth over the last year is a testament to our ability to meet the evolving needs of the Indian consumer. With over 250 dark stores in every city and a projected four-fold growth this year, Kook is well on its way to becoming a dominant player in the Indian ready-to-cook food market. Plans are underway to expand into Tier II cities, with meal kits starting at Rs 99, to appeal to a wider, younger audience.”

Arpitta Jerath, Co-founder and Head of Product & Innovation at Kook, said, “Our goal is to make cooking a pleasure, not a chore. With our diverse range of meal prep kits, we offer the perfect blend of taste, convenience and discovery. We want our customers to enjoy the satisfaction of preparing their own meals with minimal effort, while exploring a variety of cuisines. By leveraging quick commerce platforms and expanding our product offering, we have effectively enhanced the convenience and quality of at-home dining.”

Kook meal kits are available on major platforms like Swiggy, Zepto, and Nature’s Basket. As the brand continues to innovate, the company plans to further expand its meal kit offerings and enter new markets, while remaining committed to fresh, preservative-free meals.

Kook is a meal kit startup founded in 2020 by ISB graduates Nikhil and Arpitta. With a presence in Delhi and Mumbai, Kook meal kits enable people to prepare the perfect meal from start to finish at home in under 20 minutes.