The holiday season begins as four of the biggest e-commerce giants announce sales

Flipkart and Amazon will start their annual festive sales on September 26, Myntra will start on September 25 and Meesho will start on September 27

Bangalore: E-commerce giants Flipkart, Amazon India, Myntra and Meesho will hold their annual sales in September, kicking off the festive season.

Flipkart and Amazon will start their sales on September 26. They will initially offer early access to their paid subscribers, and on September 27, the sale will be made available to all customers.

“Amazon Great Indian Festival 2024 promises to offer customers a wide selection, brand new product launches, great deals, convenient shopping, fast and reliable delivery, easy and flexible payment options and much more,” said Saurabh Srivastava, Vice President, Amazon India.

The US-based company, which has over 1.4 million sellers, will showcase millions of products to customers on Amazon.in, including offerings from Indian small and medium enterprises (SMEs).

Customers can get 10% instant discount on SBI debit and credit cards as well as Credit EMI option. Prime members can also enjoy 5% unlimited cashback on purchases using Amazon Pay ICICI Bank Credit Card.

Amazon has also announced significant reductions in selling fees across multiple product categories, effective September 9, which will provide timely support to sellers. With the changes, sellers on Amazon India will benefit from fee reductions ranging from 3% to 12%.

Bengaluru-based local marketplace Flipkart said it is all set to meet the festival’s demand for same-day delivery by offering over two hundred million product categories across 20+ cities ahead of The Big Billion Days (TBBD) 2024.

“This TBBD will see a 20% increase in merchant rewards and the creation of new customer structures, which will help merchants maximize their growth potential during the festive season,” Flipkart said in a press release.

The Walmart group company said it is directly creating over a hundred thousand new jobs across its supply chain across India and is expanding its logistics capabilities with a greater focus on faster and reliable deliveries both in and outside metropolitan areas.

“This year’s TBBD will redefine the possibilities of e-commerce, driving inclusivity, innovation and sustainable growth across the board,” said Kalyan Krishnamurthy, CEO, Flipkart Group. “Our vision remains unchanged to play a key role in shaping the future of India’s digital economy.”

Fashion and lifestyle e-commerce platform Flipkart Myntra will kick off its annual ‘Big Fashion Festival’ sale from September 26 with audio and wearables brand boAt as its title sponsor. Myntra Insiders (members of Myntra’s loyalty programme) will get early access on September 25.

“Myntra will showcase 3.4 million styles, a 47% increase over the previous edition, and over 9,700 national, international and homegrown brands will participate,” the company said in a statement.

The “Brand of the Day” promotion will feature exclusive offers that will give customers access to unbeatable choices, including a unique “Buy 1, Get 4” offer.

“Myntra’s cutting-edge technology and diverse services, along with our selection of international, national and homegrown brands, are sure to make your shopping experience truly seamless and enjoyable,” said Neha Wali, Senior Director, Revenue & Business Development, Myntra.

During the event, customers can avail an additional 7.5% + 5% discount by using the co-branded Myntra Credit Card in partnership with Kotak Mahindra Bank. Also, with guaranteed cashback from PhonePe and financial institutions like ICICI, Kotak and Axis, Myntra customers can get up to 10% off.

Online resale platform Meesho will also kick off its annual festive sale ‘Meesho Mega Blockbuster Sale’ in a similar manner on September 27, with over 20 lakh sellers and 1.2 crore product listings across 30 categories.

Meesho Mall, a platform dedicated to selling branded products, boasts a portfolio of around 1,000 national, direct-to-consumer (D2C) and regional brands. Meanwhile, Meesho Gold, a platform for festive and occasional wear, offers over 20,000 products across categories.

Ahead of the festive season, Meesho has introduced new features including ‘Doorstep Exchange’, which allows vendors to make exchanges in a single visit. It has also launched an in-app wallet called ‘Meesho Balance’, which offers instant cashback without the need to provide bank details.

Additionally, the shipping process has been streamlined with the “Address Solutions” service, which integrates the “Use My Location” feature based on reverse geocoding, allowing for accurate location determination even in the case of incomplete addresses.

“We are excited to introduce user-friendly features like Meesho Balance and Doorstep Exchange,” said Megha Agarwal, Chief Business Officer, Meesho. “We look forward to the positive changes these features bring to our customers and remain committed to continuous innovation, ensuring a seamless shopping experience this festive season and beyond.”