Shein to showcase fall/winter collections in live-streamed fashion show available for purchase

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Brief description of the dive:

On Sunday, Shein will showcase five new fall and winter fashion collections during a shoppable livestream event titled Shein Live: Front Row. The fast fashion retailer announced on Monday.
During the 90-minute show hosted by Renee Ariel and Julissa Bermudez, the retailer will feature Shein customers modeling the clothes. The collections, titled “Winter Edge,” “Effortlessly Casual,” “Keep Cool,” “Cozy Chic” and “Modern Elegance,” include styles from sweater dresses to outerwear.
Shein will broadcast the show live on Facebook, X, YouTube and Instagram. Viewers can purchase the items they see in real time through the retailer’s app, according to a press release.

Diving Insight:

Shein continues its efforts to promote in-person shopping. Earlier this year, the company a live streaming shopping event was organized to promote its spring/summer 2024 collection. The retailer tapped Ariel to host the event and invited actress Teala Dunn, podcast host Jenicka Lopez and influencers Azra Mian and Aisha Mian to attend the show.

Last fall, the company also presented nine fall and winter collections in a live show.

As Shein unveils its new fashion collections to consumers, the fast-fashion retailer may soon face a hurdle in reaching American consumers: new shipping regulations. Although Shein and its competitor, Temu, have benefited from a “de minimis” exemption that allows them to keep their shipping costs low, lawmakers are I’m considering whether to get rid of the exemptionand U.S. Customs and Border Protection tightened enforcement of regulations regarding such shipments.

This week, the Biden-Harris administration announced plans to limit the types of goods that companies can ship through the de minimis exemption and to streamline the process of collecting information about those packages. The administration also called on Congress to pass a reform bill that would exclude textiles and clothing due to de minimis eligibility.