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Toy deals Black Friday 2024: What to expect this November

If you want to find the best toy Black Friday deals hitting shelves this November you are in the right place.

From action-packed adventures to adorable plushies, buying toys in the Black Friday sale is a smart move for shoppers who want to save on gifts for their little ones ahead of the festive season.

Black Friday is a good time to find a great toy deal
Black Friday is a good time to find a great toy dealCredit: Alamy

With sizeable discounts expected on big brands such as LEGO, Disney toys, Barbie dolls and more in the Black Friday sales, this November is set to be the ultimate playground for toy lovers of all ages.

Shoppers will easily find deep discounts on some of this year’s hottest toys at retailers like Argos, Amazon, John Lewis and Hamleys.

So whether you’re hunting for the hottest new toy gadgets for Christmas or a classic board game the whole family can enjoy, buckle up as we delve into the best toy deals and steals that are expected this Black Friday.

When is Black Friday 2024?

Black Friday lands on November 29 this year.

It always falls the day after US Thanksgiving celebrations – however, over the last few years, some retailers have chosen to launch early deals in the weeks leading up to the big sale.

As well as toys, you can expect big discounts across pretty much every shopping category imaginable, ranging from homeware and tech to fashion and beauty.

We’ll be keeping track of all the best Black Friday deals, so follow along to ensure that you don’t miss out.

When will Black Friday toy deals start in 2024?

In previous years many major retailers and brands like Amazon and John Lewis have chosen to roll out early deals from the beginning of November.

We anticipate several retailers will choose to spread out the sale period once again, so shoppers hoping to snap up the best toy bargains should sign up for as many newsletters as possible to find out exactly when various sales start.

Last year prices were slashed up to 70%, so you can expect significant discounts on popular brands and trending toys, however, the most popular and in-demand toys do run the risk of selling out.

Which retailers will offer the best Black Friday 2024 toy deals?

We can 99.99% guarantee that you will be spoiled for choice when it comes to finding toy retailers taking part in Black Friday 2024.

The November event is ideal for Christmas shoppers who plan to get the bulk of their gift shopping done in the sales, whether you plan to browse online from your sofa or hit the high street.

Below we have highlighted some of the main shops worth checking when the sale kicks off in November.

Shoppers can expect to see popular brands like LEGO, Squishmallows, LOL Surprise! and Furby featured in the discounting at many different online and high street retailers.

The fact that many retailers will go head to head during Black Friday means shoppers should definitely shop around and compare prices to ensure they are getting the cheapest deal.

Best toy deals to buy NOW

If you can’t wait until November to score some major savings on toys from your wishlist, check out some of the biggest savings you can score right now…

Argos

  • Disney Wish Valentino 10-Inch Plush, £9.99 (was £15) – buy here
  • Furby Coral Interactive Toy Plush, £56.25 (was £75) – buy here
  • Barbie Doll & Fiat 500 Vehicle Toy Car Playset, £33.33 (was £50) – buy here
  • PAW Patrol Dino Patroller, £30 (was £60) – buy here
  • LEGO Jurassic World Baby Bumpy: Ankylosaurus Toy Set 76962, £16 (was £20) – buy here

Very

  • Mega First Builders ABC Learning Train and Bricks, £9.99 (was £16.99) – buy here
  • DreamWorks Trolls Band Together Trendsettin’ Queen Poppy Fashion Doll, £5.99 (was £12.99) – buy here
  • JURASSIC WORLD Camouflage ‘N Battle Indominus Rex Dinosaur Figure, £39.99 (was £59.99) – buy here
  • Teamsterz B/M Robo Shark Transporter, £18.99 (was £37.99) – buy here

ASDA

  • LEGO Speed ​​Champions Aston Martin Safety Car & AMR23, £35 (was £45) – buy here
  • Squishmallows Monopoly Board Game, £25 (was £35) – buy here
  • Paw Patrol Pup Squad Patroller, £18 (was £27) – buy here
  • Barbie® Career 5 Doll Multipack, £25 (was £50) – buy here

What toy deals to expect in the Black Friday sale 2024?

The annual shopping event has gained significant traction over the last decade this side of the Atlantic, with many major UK stores offering substantial discounts on coveted new and classic toys.

The Black Friday toy sales for 2024 promise to be a treasure trove of savings, especially when you consider that lots of popular toys are stocked in major supermarkets, department stores, online retailers and specialist chains.

Some of the biggest toy trends for 2024 include retro toys making a comeback, with Argos reporting searches for Furby toys on its website are up by 237%.

Elsewhere we expect to see lots of toys based on children’s TV characters like Bluey and Cocomelon also featured in the Black Friday toy sales.

Is Black Friday the best time to buy video games?

Black Friday is the perfect time to buy video games or gaming accessories.

With most major brands slashing prices during November, you can pick up old and new video games at a fraction of their normal price.

Black Friday is a great time to buy Christmas gifts for less and shoppers can expect price cuts on the latest video game releases and Game Pass subscriptions, in addition to Nintendo Switch, Playstation and Xbox console bundle deals, which often fly off the shelves.

Amazon, GAME, Very, Argos and Currys are all great places to search for video games and gaming deals, and most retailers will compete to offer the lowest prices, so savvy shoppers will be able to find the very best deals and the cheapest price for the items they want.

What to watch out for when buying toys online

HERE are the British Toy and Hobby Association’s top tips for buying toys online:

  1. Shop early. Don’t leave ourchases to the last minute rush which might leave you fewer options of where to buy from.
  2. Check out third-party sellers. Look for sellers you recognize and trust. Be cautious of retailers you don’t know and do your research checking reviews and where they’re based.
  3. Go for branded toys. Try and choose a branded toy as then you can compare it to the manufacturer’s own website to check it’s legit.
  4. Be careful of going for the cheapest price. If something looks too good to be true, it probably is.
  5. Check if there are any age restrictions. Make sure you give suitable toys to children based on their age.
  6. Check reviews carefully. Some reviews are fake so look carefully at the comments.
  7. Stay with children at first. When your child opens a toy for the first time, stay with them and check for faults, detachable small parts, access to stuffing and loose or accessible batteries or magnets.

When is Cyber ​​Monday 2024 and are toy retailers taking part?

Cyber ​​Monday 2024 falls on December 2 and is traditionally the online-only counterpart of Black Friday, taking place on the Monday that immediately follows.

Retailers taking part in Black Friday will almost certainly have a Cyber ​​Monday sale, marking another chance to pick up some bargains ahead of Christmas.

Some shoppers like to chance it until Cyber ​​Monday to see if prices will drop any further, but of course, it’s always a risk.

And over the last few years retailers have chosen to launch deals early and not lower prices throughout the sale.

However, we’d recommend that if you have your heart set on picking up a particular toy, you should snap it up as soon as the Black Friday sale lands to avoid disappointment.

For additional savings during the sale, you can also check out Sun Vouchers for exclusive discount codes for free delivery, extra money off and more.

More Amazing Black Friday Deals


Sun Vouchers is your one-stop shop for every deal and discount code currently available from your favorite online retailers. Don’t click ‘buy’ until you’ve checked Sun Vouchers for a discount code to apply to your basket.