Holiday discounts drive sales | LinkedIn

19-09-24 1. E-commerce sales in India are expected to touch $12 billion during the festive season, up 23%. E-commerce companies and online retailers in India are expected to ship $12 billion worth of goods. This year, this festive season will see a 23% increase compared to last year’s $9.7 billion. 2. Flash commerce will add $1 billion to e-commerce GMV during the festive season. Flash commerce alone could contribute $1 billion to this year’s gross merchandise value (GMV) in the e-commerce space during the festive season. 3. GMV is expected to increase across e-commerce platforms globally during the festive season. GMV, or the total value of goods sold on e-commerce platforms excluding discounts and returns, is expected to increase during the festive season. 4. GMV Share by Segment Mobile: 29.90% Fashion: 19.60% Electronics & Consumer Durables: 17.50% Home & BGM (Beauty, Grocery & Makeup): 13.80% Grocery: 13.00% BPC (Beauty & Personal Care): 4.30% Others: 1.90% 5. Growth Drivers Grocery & Personal Care Grocery, beauty & personal care is expected to drive growth in the e-commerce sector during the festive season. 6. Non-food demand further adds to the potential for growth in the market. There is a strong demand for non-food and non-consumer (BPC) purchases, which will further boost sales in the market. 7. Festive Offers & Promotions Major platforms like Flipkart, Amazon and BigBasket are all set to offer discounts and promotions to attract more consumers during the festive sales. 8. Online grocery sales to grow by 51%. Online grocery sales are expected to grow by 51% this year, contributing significantly to the overall growth. 9. E-commerce platforms are collaborating with brands on festival-specific product offerings. E-commerce platforms are working closely with brands to create festival-specific product offerings to drive customer engagement and sales. Stocks to watch HUL CMP- 2913 Market Cap- 675848 cr Bikaji CMP- 917. Market Cap- 23042 cr Rishabh Kale