Disney Star secures exclusive rights for T10 Global tournaments, ET BrandEquity

Disney Star, a powerhouse in sports broadcasting, has associated with T Ten Global to bring all four thrilling T10 cricket tournaments- Zim Afro T10, US Masters T10, Abu Dhabi T10, and the newly launched Lanka T10, to fans in India over the next four months.

The two-year deal will see Disney Star deliver unmatched coverage in English and regional languages for the Indian audience as the T10 format continues to captivate cricket fans globally.

“We are delighted to associate with T Ten Global to bring the excitement of T10 cricket to millions of Indian fans,” said Harry Griffith, head of acquisitions and syndication-sports, Disney Star. “Cricket in India is a festival, and this collaboration will give fans another reason to celebrate. We are confident that T10 will captivate audiences with its fast-paced action and unmatched entertainment value.”

Nawab Shaji Ul Mulk, T Ten Global sports founder and chairman, said, “We are very happy to welcome onboard Star Sports, who will be a big pillar of support for us as they will help take the sport to more fans across India. This association has the potential to become a game-changer for us, and Star Sports’ reach, coupled with dynamic cricket, is a very encouraging sign.”

All games will be televised by Disney Star in India, ensuring fans enjoy every moment of cricket entertainment throughout the season, the press note stated.

“We need to go beyond live sports,” Vinit Karnik, GroupM

Digital Cover: September 15, 2024: This fortnight’s cover story featuring, managing director, content, entertainment, sports, GroupM South Asia, is about the Paris Summer Olympics and what’s essential to unlock new opportunities in the emerging sports ecosystem.

Published On Sep 21, 2024 at 01:30 PM IST

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