Flipkart Launches B2B App for Refurbished Sellers

The app, which will be available initially for refurbished smartphones and accessories with warranty, will target retailers across India who want to buy refurbished phones and accessories

Flipkart Reset for Business app offers a wide range of quality-tested refurbished smartphones and accessories, catering to the growing demand, especially in tier II and III cities

India’s refurbished electronics market is expected to reach $11 billion by 2026

Ahead of The Big Billion Day Sale, leading e-commerce vendor Flipkart has introduced a new business-to-business (B2B) app called ‘Flipkart Reset for Business’ to help sellers of refurbished products connect with customers across India.

The app, which will initially offer refurbished smartphones and accessories with warranty, will target retailers across India who want to buy refurbished phones and accessories in varying quantities, with no minimum order quantity restrictions.

“…With Flipkart Reset B2B app, Flipkart aims to level the playing field for sellers by providing a platform to leverage this demand. By providing seamless access to high-quality and affordable refurbished products, we are enabling an organized marketplace for sellers while promoting sustainable consumption…” said Ashutosh Singh Chandel, Senior Director and Head of Recommerce, Flipkart.

The launch of this service is part of Flipkart’s efforts to create a more liquid marketplace for sellers both small and large.

Chandel said India’s booming refurbished electronics market is expected to reach $11 billion by 2026.

It is worth noting that for some time now, one of the areas of interest of the Walmart-backed e-commerce giant has been re-commerce. In 2022, Flipkart acquired e-commerce startup Yaantra. Before that, she launched her renewed 2GUD platform in 2018.

The latest reports come on the heels of an investigation by the Competition Commission of India (CCI) that found Flipkart and Amazon guilty violating national competition law giving priority to selected sellers on their websites.

As such, the antitrust watchdog has requested turnover data from the duo to determine the fine. Interestingly, the e-commerce duo faces a fine of up to 10% of its global annual turnover or income, as per the report.

Meanwhile, Flipkart continues to expand its services in the face of growing competition in the e-commerce space. It recently launched its fast-track shopping service, “Minutes,” in Bengaluru and expanded it to Delhi.

According to reports, the company also planning open 100 dark stores — small warehouses for faster deliveries — over the holiday season to bolster its fast-trading strategy.

Notably, Flipkart’s B2C arm’s operating revenue grew 42% year-on-year (YoY) to INR 14,845.8 cr in the financial year 2022-23 (FY23). Loss narrowed 9% to INR 4,026.5 cr during the year from INR 4,419.5 cr in FY22.