Salesforce acquires Zoomin, a tool for organizing corporate knowledge

Salesforce is in the process of purchasing.

After acquiring data management company Own earlier this month, Salesforce today announced plans to buy enterprise knowledge platform Zoomin. Zoomin — which we’ve written about a few times — unifies company documents like user guides and product tutorials into a single portal.

Terms of the deal were not disclosed. Salesforce expects the deal to close in its fourth quarter of fiscal 2025 (Jan. 31), subject to customary closing conditions.

Founded in 2019 by Gal Oron, Hannan Saltzman, and Joe Gelb, Zoomin uses AI and big data to help companies build self-service search and documentation support experiences. The Israeli startup’s clients include tech brands like McAfee and Dell, as well as fast food chains like Burger King, Tim Hortons, and Popeyes.

Zoomin investors—including General Atlantic, Bessemer Ventures Partners, Viola Growth, and Salesforce’s own venture capital arm, Salesforce Ventures—have committed $73 million in capital to the company.

Rahul Auradkar, executive vice president of unified data at Salesforce, says the acquisition will see Zoomin extend Salesforce’s Data Cloud platform to expand use cases, such as leveraging the company’s knowledge base to automate customer service interactions.

“Proprietary unstructured data is a powerful fuel our customers can use to power AI agents and customer service,” said Auradkar, “and Zoomin’s proven expertise and technology will accelerate Data Cloud innovation and enable our customers to realize greater value.”

Salesforce’s acquisition of Zoomin comes after the tech giant pledged to invest an additional $500 million in AI startups through Salesforce Ventures.