Jeffs’ Brands: Fort’s growth accelerates in Europe after sales launch

Tel Aviv, Israel, Sept. 24, 2024 (GLOBE NEWSWIRE) — Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on Amazon Marketplace, today announced the successful growth of its subsidiary Fort Product Ltd. (“Fort”) in Europe following the recent launch of its products in multiple territories. Fort’s strong performance and positive reviews in the United Kingdom have proven instrumental in driving demand for Fort’s pest control solutions in additional European markets.

Having launched Fort products in France, Germany, the Netherlands and Spain, the company has generated over $100,000 in sales of its high-quality, effective pest control products since its launch in August 2024. This early popularity suggests promising market penetration, and the company believes that the product’s growing reputation for excellence has the potential to cement Fort as an emerging leader in the European pest control industry.

“We are excited to see the strong momentum behind Fort’s sales growth in Europe,” said Viki Hakmon, CEO of Jeffs’ Brands. “Our data-driven approach has identified key market opportunities, and we believe Fort’s improved product quality and expanded reach will continue to open new avenues of growth across the region.”

This increase in sales volume is in line with Jeffs’ Brands’ strategy to expand Fort’s product offering and reach in Europe through Amazon’s advanced marketplace tools and customer insights. The company remains focused on further geographic expansion and is committed to increasing Fort’s market share in additional European countries.

About Jeffs’ Brands Ltd

Jeffs’ Brands aims to transform the e-commerce world by creating and acquiring products and transforming them into market leaders, capitalizing on the vast, untapped growth potential. With the management team’s insight into Amazon’s FBA business model, the company aims to leverage both human capabilities and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd, visit https://jeffsbrands.com.

Disclaimer Regarding Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbor created by such sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we use forward-looking statements when discussing preliminary sales volume growth and successful future growth in the European markets. Forward-looking statements are neither historical facts nor assurances of future results. Instead, they are based solely on our current beliefs, expectations and assumptions about the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict, many of which are beyond our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Accordingly, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others: our ability to adapt to significant future changes in Amazon’s policies; our ability to sell our existing products and develop our brands and product offerings, including through the acquisition of new brands; our ability to meet our expectations regarding revenue growth and demand for e-commerce; the general global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of conditions in Israel, including recent attacks by Hamas, Iran and other terrorist organizations; and other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (the “SEC”) on April 1, 2024 and in our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statements, written or oral, that may be made from time to time, whether as a result of new information, future events or otherwise.

Contact for investors:

Michael Efraty
Adi and Michal PR-IR
Investor Relations, Israel
[email protected]