Navigating Growth: The Future of Road Marking Paints and Coatings in the Context of Global Infrastructure Investments

Global road marking paints and coatings market The company is expected to be valued at $1,902.0 million in 2023, with sales forecasted to grow at a CAGR of 4.3% during 2023-2033, reaching $2,899.8 million by 2033.

The market expansion will be driven by the rising demand in various applications such as roads, highways, parking lots, and pavement markings. The increase in global construction activities and maintenance of road and highway infrastructure is expected to boost the market demand. Moreover, the rapid pace of urbanization and implementation of new smart city initiatives by governments across the world will further increase the demand for road marking paints and coatings.

Government regulations aimed at improving road safety are another important factor expected to boost sales of road marking paints and coatings. These regulations increasingly emphasize the importance of clear and durable road markings to improve traffic management and reduce accidents.

Key manufacturing hubs for road marking paints and coatings are concentrated in East and South Asia, while North America and Europe are the major consumer markets due to their significant demand for these products. South Asia and South America are poised to emerge as lucrative markets during the forecast period, driven by rapid urban development and infrastructure projects.

Leading manufacturers in the industry are strategically expanding their market presence through acquisitions of local players and introduction of new product lines. Many companies are also investing in vertical integration of their operations to offer comprehensive solutions for road marking projects.

Key findings from the road marking paints and coatings market:

• The global road marking paints and coatings market is expected to grow at a compound annual growth rate of 3% through 2033.
• In terms of material type, the thermoplastics segment is the market leader, occupying approximately 50%
• The road and highway marking segment is expected to grow at a CAGR of 4% during the forecast period.
• The North American road marking paints and coatings market is forecasted to expand at a compound annual growth rate of 3% through 2033.
• The demand for road marking paints and coatings in China is estimated to grow by a CAGR of 7% between 2023 and 2033.

“The growth in infrastructure projects around the world has led to an increased focus on improving road networks and trade routes connecting key cities within and between countries. As a result, there has been an increase in demand for road marking paints that not only improve the aesthetics of paved roads, but also increase driver safety and reduce accidents on improved roads.” – says the FMI analyst.

Who wins?

Sherwin-Williams Company, Dow Inc., Geveko Markings, Nippon Paints, PPG Industries, Swarco AG and others are just some of the leading manufacturers of road marking paints and coatings profiled in the comprehensive report.

Key players are focusing on expanding their manufacturing capacities to increase their market presence across the globe and gain maximum market traction. They are also adopting strategies like partnerships, acquisitions and mergers to expand their reach. For example,

• In 2022, the European industrial coatings business of Sika AG was acquired by Sherwin-Williams

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Global Road Marking Paints and Coatings Market Segmentation

By material type:

• Performance Based
• Paint based markings

By type of marking:

By application:

• Road and highway markings
• Surface marking
• Parking lot markings
• Factory markings
• Airport signage
• Field markings
• Other applications

By region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• Russia and Belarus
• Balkan and Baltic countries
• Central Asia
• East Asia
• South Asia and Pacific
• Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, Stevie Award winner, and member of the Greater New York Chamber of Commerce) offers in-depth insights into the factors driving market demand. FMI is a leading global provider of market intelligence, advisory services, consulting, and events for the packaging, food and beverage, consumer technology, healthcare, industrial, and chemical markets. With an extensive team of over 400 analysts, worldwide, FMI provides global, regional and local expertise across domains and industry trends in over 110 countries. Join us as we commemorate 10 years of delivering trusted market insights. Reflecting on a decade of achievement, we continue to lead with integrity, innovation and expertise.

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