Keyloop reshuffles core team as Tim Smith appointed as chief strategy officer – Car Dealer Magazine

Keyloop has announced a reorganization of its leadership team as part of its streamlining efforts following the acquisition of ATG earlier this year.

In May, Car Dealer reported that Keyloop Enters into Agreement to Acquire ATG As part of the deal, group principal Tim Smith has joined the management team.

Keyloop has confirmed that Smith has officially taken on the role of Chief Strategy Officer and will be responsible for “Fusion” – the industry’s first “Automotive Retail Platform (ARP)”.

Bosses say the ARP will cover four key areas – supply, demand, ownership and operations – and intendwe deliver value to retailers, OEMs, financiers, fleet providers and partners worldwide  

Smith will be responsible for managing the new department, which will also handle marketing and offerings.

Commenting on his appointment and the launch of ARP, Tim Smith said: “I am excited to take on this new role at Keyloop.

“We have a unique opportunity to deliver value to our customers through the power of connected ARP.

The four domains have been strategically designed to create an advanced framework that will help our customers benefit from the extensive experience of our people and the scale of our technology installations.

We focus on simplifying the vehicle sales and ownership process by living up to our “experience first” philosophy.

“Our ARP is not just about technology. We want to help transform the way our industry works and deliver real value to everyone involved.”

Tom Kilroy, CEO of Keyloop, added: “I am pleased to welcome Tim Smith as Chief Strategy Officer at Keyloop.

Tim is a powerful force for change in our industry and is highly respected by our customers and partners.

“His impressive track record at ATG and the progress he has already made here at Keyloop in helping shape the vision for Fusion give me great confidence in his ability to deliver continued success as a member of our leadership team.”