Artificial intelligence makes e-commerce even more efficient

BEIJING — “Unbelievable! I thought he was a real person!” – a guest exclaimed in surprise when he learned that the live broadcast selling cosmetic products on a large screen was a digital production.

A digital live broadcaster named Yanxi has performed over 400,000 hours of live broadcasts for over 5,000 brands, receiving at least 100 million views, said an employee at the booth of Chinese e-commerce giant JD.com at the 2024 China International Trade Fair. Services ” held in Beijing earlier this month.

Using Yanxi, sellers can set up an e-commerce live streaming room in as little as two hours at a cost that is just one-tenth of the cost required for a human broadcaster, enabling them to provide services 24/7.

JD.com has also launched an AI-generated content platform that helps sellers create product images, marketing copy and short product videos with one click. This innovation helps increase efficiency by over 90 percent.

At CIFTIS, it was obvious that artificial intelligence, through its diverse range of products, brings new vitality and dynamics to e-commerce.

Alibaba.com, the Chinese cross-border e-commerce giant, announced the launch of an end-to-end foreign trade AI application at CIFTIS. Every step of cross-border trade, including sourcing, search, product launch, receiving and logistics, is now connected to AI technology.

When a product is sold in different countries and regions on Alibaba.com, the priority of display models and prices given to sellers are different, said Jiang Lin, head of Alibaba.com’s equity brand.

The platform helps sellers better understand markets in different countries and regions through big data analysis and artificial intelligence, Jiang said.

Last year, Alibaba.com launched an AI business assistant that is now used by over 30,000 small and medium-sized businesses. It can automatically generate a full set of product information such as title, keywords, price and photos according to the product photo or several keywords, shortening the sellers’ goods publishing time from 60 minutes to about 60 seconds.

Lyu Hongwei, co-founder of Hebei Hangfa Technology Co Ltd, said the company’s tedious and repetitive work, such as publishing goods, has been handed over to an AI business assistant.

According to the big data analytical report on the development of regional e-commerce in China published by CIFTIS, in the first half of 2024, the value of cross-border e-commerce imports and exports reached 1.22 trillion yuan ($174 billion), an increase of 10 .5%.

Digital trade services in the era of artificial intelligence are expected to provide enterprises with one-stop export services, thus creating new growth points in services trade, said Liu Guangjun, head of Alibaba.com’s China trade division.

As digital technology continues to develop, it will continue to promote the development of global service trade in the future, said Long Guoqiang, deputy head of the Development Research Center of the State Council at CIFTIS.

Xinhua