Garnier enters the sun care category with a breakthrough innovation

VMPL

Mumbai (Maharashtra) (India), September 27: Garnier, the global leader in sustainable beauty, has entered the sun protection category with the launch of its groundbreaking Super UV Invisible Serum sunscreen. The lightweight formula provides broad-spectrum protection with SPF50 and PA++++, which protects skin from 99% of sun damage. Enriched with vitamin C, this sunscreen not only protects but also helps correct dark spots. Additionally, the brand has introduced a revolutionary Super UV Invisible Air-Mist sunscreen that can be easily applied even over makeup. Both products do not leave a white residue, are suitable for all Indian skin types and are a convenient everyday option for those looking for high-quality sun protection. With the launch, Garnier enters one of the largest and fastest-growing categories and strengthens its position in skin care.

India is a UV hotspot with high UV index all year round, making sun protection an essential category, but still not a daily habit for many Indians. With the launch of Super UV sunscreens, Garnier aims to raise awareness and education on a large scale about the importance of using sunscreen every day and at all times of the year.

Anshuman Wanchu, General Manager, Garnier, L’Oreal India said, “We are excited to launch Garnier Super UV sunscreens that are tested and designed for Indian skin tones and types. The growing demand for sun protection and Garnier’s global expertise are a winning combination to introduce products that are effective, lightweight, easy to use and accessible. This brand milestone reinforces our commitment to democratizing beauty for all consumers. To support this launch, we have developed a comprehensive marketing strategy that integrates digital and traditional platforms for on-site collaboration and activation.”

Pooja Hegde, Brand Ambassador, Garnier India, said, “I am an advocate of using SPF sunscreen every day, regardless of the season. Now I never go out without applying Garnier Super UV Invisible Serum sunscreen, which is as light as air. my skin. The innovative Invisible Air Mist sunscreen is my favorite product to reuse, even over makeup. I can’t wait for consumers to see these breakthrough sunscreens and share what they think!

Vedang Raina, recently announced as Garnier’s brand ambassador in India, added: “Garnier’s approach to skincare is a perfect fit for what I believe in – effective, effortless protection for your skin every day. Garnier Super UV sunscreens are perfect for anyone looking for effective sun protection without the heaviness. “I’m proud to be part of an exciting new chapter for Garnier that marks a new era in sun protection.”

Garnier Super UV Invisible Serum and Super UV Air-Mist Sunscreen are now widely available in stores and e-commerce platforms at INR 349 ​​and INR 599 respectively.

About Garnier:

Garnier is an accessible, inclusive and sustainable science-based brand committed to bringing green beauty to all of us. Since 1904, Garnier has been a global pioneer in nature science, combining natural ingredients with cutting-edge science to ensure maximum effectiveness with limited impact on the planet. Its expertise in eco-science drives innovative, efficient and sustainable formulas that meet the aspirations and needs of consumers around the world. In an effort to provide greater transparency, Garnier was the first mass beauty brand to pioneer product environmental ratings, helping consumers make more sustainable choices every day. The Garnier brand is enlivened by various series: Bright Complete, Super UV, Micellar Cleansing Water, Sakura Glow and Bright Anti-Acne. Today, Garnier is the largest cosmetics brand in the world approved by Cruelty Free International.

For more information, contact Adfactors PR:

Farhad Ali: (email protected) | 90223 51286

Hema Mehta: (email protected) | 6283 428 607

Pankti Jadia: (email protected) | 70218 01772

(ADVERTISING DISCLAIMER: The above press release was provided by VMPL. ANI will not be responsible in any way for its content)