Oracle Advertising Declines; Online pollsters have failed and vice versa

Here’s a roundup of today’s AdExchanger.com news… Want to email it? Sign up Here.

Prophecy unfulfilled

Oracle advertising, We barely knew you.

Moat, we completely forgot about you.

Pour one out, because today marks the end of the road for Oracle’s third-party advertising and data businesses, including BlueKai, Datalogix, Moat, and Grapeshot.

Retailers, credit card and financial card service providers, TV manufacturers and any other company with first-party data and claims to dependent audiences place a heavy emphasis on advertising revenue. But “first-party data” and “captive recipients” are important elements. Oracle doesn’t have any.

As a data aggregator and exclusive partner to media companies and retailers, no data or assets originate from Oracle. When Facebook removed third-party data sellers in 2018, it was “the end of the gravy train,” as many former Oracle Data Cloud employees told AdExchanger in June, when Oracle announced it would terminate the group by the fourth quarter.

Now there’s a new sauce train on the move. Contextual advertising companies are interested in the Grapeshot business, while Integral Ad Science and DoubleVerify are interested in the business especially enjoy an unexpected tailwind. Moat had many key customers connected to Oracle’s generic data warehouse.

Digital advertising is the kingdom of giants. It’s not often that little boys get to feed on a whale.

I wouldn’t touch it with a 10-foot probe

The Internet was intended to be the ultimate political polling tool. Forget hassling people in grocery parking lots; now you have your finger on the pulse of real-time America.

This dream didn’t work out New York Times reports.

The major political pollsters – Pew, Reuters/Ipsos and Gallup – all focused on data available online. But everyone he abandoned this idea after 2020.

First, digital data is misleading. ZIP codes are an intuitive way to refine respondents by state or county. But this approach turned out to be wrong.

Social media, search and programmatic advertising are the main drivers of online political polling. Consent data is also often out of date. According to paid media research, Alabama is a highly populated state. Probably because it’s at the top of the alphabetical dropdown lists. People submit junk information to level up their mobile gaming experience or get an incentive from a research company.

“It is increasingly difficult to know whether and when opt-in polls are worth considering, especially when alternative, traditionally collected data is available,” writes NYT chief political analyst Nate Cohn.

Home mail and landline phones, that’s it. The future is bright.

Happy as a pig in slop

The internet has a downward problem.

This is not spam, phishing, anonymous trolling, or any of the other very real problems on the web.

But slop is a term used to describe the recent spread of AI-generated stories, posts, photos, and even videos.

On New York Magwriter Max Read quotes the publisher of Clarkesworld, a fiction reporting magazine that has received hundreds of articles that appear to have been generated by artificial intelligence slop.

On Facebook, Instagram, X and other social media platforms, content that is obviously created by ChatGPT or a similar AI service is shared everywhere. Read talks to one of Kenya’s slob purveyors, who runs about 170 popular Facebook pages, prompting ChatGPT with things like: “TEXT ME QUICKLY 10 PICTURES OF JESUS ​​THAT WILL RESULT HIGH ENGAGEMENT ON FACEBOOK.”

But it’s not just about social channels designed for viral sharing.

Google Books was there infiltrated by artificial intelligence. Job boards and resumes are filled with slop. The AdExchanger team can assure you that many PR firms are turning to generative AI to create pitches. None of them are compelling or persuasive.

But wait, there’s more!

What was said and what was really meant during the DOJ vs. Google ad technology lawsuit. (Digiday)

Google’s defense against its ad tech monopoly has been widely criticized by industry experts. (Ars Technica)

Billions of dollars are coming back to Wall Street deal makers. (Business expert)

Ryan Reynolds’ advertising platform has partnered with Morgan Stanley for its IPO. (Bloomberg)