Flipkart and Amazon expect 20-25% increase in sales during the festive shopping season

3 minutes of reading Last update: September 30, 2024 | 12:05 IST

E-commerce giants such as Flipkart and Amazon are expected to see a 20-25 per cent increase in sales during the festive season this year, based on the initial response seen during the first three days of sales. Economic Times – it reported, citing data from Datum Intelligence.

According to Datum Intelligence, which specializes in tracking e-commerce data, from September 26 to 28, online sellers recorded around 26 per cent growth in sales from a year ago, amounting to around Rs 26,500 crore. The company forecasts total sales of $12 billion for the holiday season, reflecting an estimated increase of about 23 percent when factoring in rebates and returns.

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Based on the performance observed in the first three days, it seems that Flipkart, a major player in the e-commerce sector, is on track to achieve its internal sales targets for the festive season. The report states that on day one, the sale was only available to paid VIP and Plus members, similar to Amazon Prime.

A strong start to Christmas sales

The initial week of festive sales, which includes Flipkart’s Big Billion Days events and Amazon India’s Great Indian Festival, is crucial in the 45-50-day sales period. The rest of the festive season leading up to Diwali will pick up pace this week. The report shows that many brands across a variety of sectors, including luggage, electronics, accessories and home goods, saw significant growth compared to their typical daily sales.

The report quoted Satish Meena, advisor at Datum Intelligence, who said sales during the period were dominated by mobile devices, electronics, consumer durables, and household and general merchandise, which together accounted for 79% of total sales.

Additionally, categories such as fashion, grocery, beauty and personal care have grown rapidly, with sales increasing two to four times, Meena added.

Orders have been growing rapidly since day one

Vidit Aatrey, co-founder of Meesho, an e-commerce platform aimed at smaller cities, said on Saturday at

Meena noted that while sales in the mobile phones, consumer durables and home appliances segments met expectations, other categories such as fashion & beauty and personal care also witnessed significant growth. The mobile category is expected to grow by 19 percent in value terms, he was quoted as saying in the report. Smartphones, major appliances, electronics and fashion items are the main factors driving sales during the holiday season. With the availability of fast delivery options, the sales mix evolves across platforms.

First publication: September 30, 2024 | 12:05 IST