Blog: Brand new start-up

Tracxn reports that as of 2020, over 90,000 new startups were launched each year. It is worth noting that AI startups are leading the way. The fight to differentiate yourself has never been so intense. In 2024, almost 13% of all new companies will be AI startups, highlighting the growing prevalence of AI in the startup landscape.

With many startups vying for recognition, strong branding becomes crucial to making your company stand out and be remembered by customers. Your brand provides a unique identity that communicates your values ​​and narrative, helping customers recognize you in the crowded startup market.

Startups can fail for a variety of reasons, but a significant factor is the lack of effective marketing strategies. Zippia reports that 22% of startups fail due to marketing problems. Although branding and marketing are two different things, branding undeniably plays a key role in supporting any marketing efforts.

Why should you take branding seriously?

1. Credibility: Your startup’s brand can influence your customers more than you think. Branding is more than just a logo and colors. A strong brand should naturally create a sense of community and loyalty without having to strive for it. In addition to visual appeal and credibility, branding can provide crucial support in difficult times. A notable example was the Covid-19 pandemic, where many companies relied on their branding strategies to meet market challenges.

2. Higher income: Over 70% of B2C consumers choose to buy from brands they recognize on social media, while 52% of B2B customers only make purchases after reading the content. Staying consistent can increase your revenue by 10-20%.

3. Team quality: Have you ever dreamed of joining your favorite brand before starting a startup? Nowadays, when applying for a job in a company, candidates take into account not only the position or salary. Enhanced branding can also help reduce employee turnover by 28%.

4. Improved marketing: Hashtags and tags can significantly increase your social media presence. G2 reports that 64% of consumers like to tag brands in their posts, and 45% will unfollow a brand if they feel it engages in excessive self-promotion. When your brand is shared by word of mouth, or should I say keyboard tags, it gains natural visibility, which can reduce your paid marketing expenses.

How to create brand guidelines?

Fortunately, as in other stages of the product lifecycle, artificial intelligence can prove beneficial here too. While we’re not at the point where AI can create something completely independently, with your help you can automate some branding tasks and increase efficiency. Many organizations are now using chatbots for customer service, and over 80% of marketers are using AI in various ways. However, it should be remembered that the key to a brand’s success is its ability to personalize experiences.

AI tools to the rescue

Here are some AI tools you can use to meet your branding needs:

• Looka: Start your branding journey with this startup to create a distinctive logo for your brand.

• The Branx: Use this tool to define your brand guidelines based on your mission and vision.

• Perlon AI: Increase sales effectiveness 10x faster with AI-powered emails. Their generative AI models enable hyper-personalized emails to be sent at scale. These emails are unique, avoid spam, and are on average 5x more likely to respond to templates.

• Ailaysa: If you want an all-in-one solution that will cover all your content needs, you can check it out. Ailaysa even helps you generate startup names based on your inputs.

• Acrolinx: Just hand over your company’s style guide and let them review your content. You can also adjust your settings to view different types of content.

• Videate: Create videos that update automatically whenever the UI changes.

• Audio: Create a soundtrack for your digital content, tailoring it to your brand identity

• DOJO AI: Redefine your content strategies based on audience engagement with this tool that uses advanced language models. Create marketing content based on insights collected by DOJO AI.

• brandpoint.ai: Audit your brand using any of the five currently supported AI models to gain insight into your brand performance. They will also soon present insights from competitive research!

Ready to build your brand?

There are many approaches to starting your branding or rebranding journey once you have started. Whichever approach you choose, you can start here to make sure you have a sparkling brand:

Whether you’re just starting out or looking to scale, establishing a strong brand should be one of your top priorities. At lablab.ai, we’re proud to support the next generation of AI startups by providing the tools, mentorship, and resources needed to turn your ideas into reality. Ready to build your brand and scale your startup? Apply now to join our thriving community of innovators.

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