Chinese E-Commerce Success on Niche European Platforms – China Internet Watch

In the ever-evolving landscape of global e-commerce, Chinese sellers are increasingly turning their attention to niche platforms across Europe, reaping substantial rewards. A standout example is Zhiou Technology (致欧科技), which has surged on the German e-commerce platform OTTO, amassing a staggering 570 million yuan (over US$80 million) in just two and a half years.

A Stellar Performance on OTTO

Zhiou Technology’s impressive feat on OTTO, a relatively obscure yet formidable e-commerce platform in Germany, has caught the attention of sellers worldwide.

In a mere six months, the company achieved a Gross Merchandise Volume (GMV) of 180 million yuan on OTTO, a figure that left many in the industry astonished. Over the past two and a half years, Zhiou Technology has generated a total GMV of 573 million yuan on OTTO, solidifying its position as a key player on the platform.

This remarkable growth is underscored by Zhiou Technology’s financial reports, which reveal a consiste…