Mobile gaming churn rates (2024)

Mobile games make up a large part of the iOS and Google Play app stores, generating more than half of all app revenues and about a third of all published apps.

As the largest segment of the mobile app industry, it’s no surprise that many of the techniques used to keep users engaged and enjoying their apps come from the world of gaming. Many of the most popular apps “gamify” teaching, shopping, and other app categories by adopting features such as bonuses, lives, and reward games.

Even after implementing all these features and developing new ones, most downloaded mobile games will be uninstalled or left dormant after 30 days.

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While some mobile game developers have better luck due to the stickiness of their product, on average over 95 percent of installers will be abandoned within 30 days on both iOS and Google Play.

To avoid this, mobile games need to develop the habit of returning in players. The easiest way to do this is in multiplayer games by offering daily or weekly challenges along with notifications when friends are playing. In single-player games, the player regularly has trouble breaking a high score or obtaining a new consumable item.

We have collected data and statistics on the churn rate of mobile games. Read below to find out more.

Key mobile game churn rate statistics

Android games have an average churn rate of 72.4% on day one, rising to 97.3% after day 30
iOS games have a much lower average churn rate of 64.2% on day one and 94.6% on day three
Strategy games have the highest churn rate of any game category on day one, while match games have the lowest
At Day 30, hypercasual games have the highest 98.6% churn rate, while Match games continue to have the lowest
North America has the lowest churn rate by region across all time periods, while Latin America has the highest

Mobile gaming opt-out by platform

Android has a higher mobile gaming churn rate than iOS across all mobile gaming periods, with the largest differences occurring in the first three days.

Mobile game churn rate by platform 2023 (%)

Mobile gaming churn by genre

Strategy games have the highest churn rate on day one, while hypercasual games have the highest churn rate after day 30.

Mobile game churn rate by genre 2023 (%)

Mobile gaming opt-out by region

Latin America has the highest dropout rate across all time periods, while North America has the lowest.