Advantech completes the acquisition of AURES, introducing the “ADVANTECH-AURES” brand to the global market

October 4, 2024 – Advantech, a global leader in AIoT, announced that it has finalized the acquisition of a block stake in AURES Technologies SA, a French company known for its POS and Kiosk brands. On October 1, 2024, Advantech closed a block transaction of 1,430,381 shares from the main shareholder AURES and acquired the first tranche of convertible bonds with a principal value of EUR 2,500,000.

Following this acquisition, AURES will operate under the new brand “ADVANTECH-AURES”, reflecting the collaboration between the two companies. The new brand will honor the spirit and value proposition of AURES while benefiting from the support of Advantech, and will debut in the market with a clear mission to deliver value-based products and services. Advantech-Aures aims to drive growth in the retail and hospitality sectors and expand its products and solutions into the broader smart city services market, with a vision to become a leader. player in this field.

MC Chiang, newly appointed CEO of AURES and Vice President of Advantech Service-IoT Group, stated that this partnership enables both companies to leverage their combined expertise to enhance product offerings and expand into rapidly changing markets. AURES has a strong heritage of product innovation and leadership, with an established network of brands and channels in Europe, Australia and the US, complemented by service support through RTG in the US. Through this collaboration, Advantech-Aures aims to deliver a wider range of product portfolio focusing on quality, design and integrated AIoT solutions.

Reflecting on the journey that began in October 2023, when AURES and Advantech first partnered, Patrick Cathala, founder and president of AURES, said: “For 35 years, we have been proud of what our team has achieved and AURES is dedicated to creating high-quality products and serving our customers with passion. This cooperation is based on meticulous planning and a shared vision of future development. Thanks to the Advantech-Aures partnership, we are entering an exciting new phase with Advantech. Together we are stronger.”

Completion of the block transaction on October 1 would result in a mandatory tender offer by Advantech to the French Autorité des marchés financiers (“AMF”) for all issued AURES shares not held by Advantech, except for treasury shares, on the same financial terms as the Share Acquisition, i.e. at a price of EUR 6.31 per share.

About AURES technologies

Founded in 1989 and listed on Euronext Growth, AURES Technologies is an IT manufacturer and developer of hardware (POS and KIOSK) and application solutions for all sectors of the POS and retail industry. The AURES Group has a global presence, with headquarters in France, subsidiaries in the UK, Germany, Australia and the USA, as well as a network of partners, distributors and resellers in over 60 other countries.

About Advantech Europe BV (SIoT)

Advantech has a corporate vision of “Launching a Smart Planet.” The company is a global leader in intelligent IoT systems and embedded platforms. To address AIoT and Artificial Intelligence trends, Advantech has fully implemented its sector strategy with a special focus on core sectors. The aim of this implementation is to support market sectors and increase core competitiveness. Meanwhile, Advantech is integrating its existing product group – the AIoT + Edge Computing hardware platform – with its mature WISE-IoT software platform. Together with our industrial AI solutions and business expertise, this integration will create an “orchestrator” model for seamless connections across the industrial chain, benefiting both our partners and customers. Advantech also works with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence.