Matrade partners with TikTok Shop to expand cross-border business opportunities

PAID JAYA: The Malaysian Overseas Trade Development Corporation (Matrade) has joined forces with TikTok Shop to intensify cross-border business opportunities through the #ThisisMY campaign, which was launched by Tengku Minister of Investment, Trade and Industry Datuk Seri Zafrul Abdul Aziz.

At the launch, Tengku Zafrul said the campaign would enable Malaysian companies, distributors and entrepreneurs to expand to Singapore. The collaboration between Matrade and TikTok Shop is part of Matrade’s Cross-Border E-Commerce Development Program (eBizLink), an initiative under the 12th Malaysia Plan.

“#ThisisMY will feature a series of exciting activities, including knowledge-sharing sessions and cross-border e-commerce training, where at least 30 Malaysian companies will help generate sales worth RM15 million,” said Tengku Zafrul.

Taking advantage of Asean Online Sales Day, an annual event to promote e-commerce activities in Asean, the #ThisisMY campaign will be intensified on August 8.

“We are excited to partner with TikTok Shop, one of the largest social commerce platforms in the world, which can effectively help more homegrown Malaysian businesses, leading them to greater success on the global stage,” said Matrade CEO Datuk Seri Reezal Merican Naina Merican.

Meanwhile, TikTok Shop Malaysia’s head of public policy, Anuar Fariz Fadzil, said: “We are committed to supporting the growth of local businesses in Malaysia. With this partnership, we want to enable their development and enable them to reach new heights by unleashing their full potential on the platform.

The program attracts high-quality household brands from Malaysia, including Julie’s Confectionary & Biscuit, Power Root’s Alicafe Coffee and Oriental’s Super Ring Cheese Snack, which will be showcased in Singapore.