Amazon and Google top privacy offenders in smart homes: study

What’s the story

It is estimated that by 2028, the global smart home market will reach 785.16 million users.

However, a recent study by Surfshark research center “Smart Home Privacy Checker” raised serious privacy concerns.

The study shows that one in 10 smart home apps collect data for tracking purposes, with Amazon and Google apps being particularly data hungry.

“In today’s world, where convenience often trumps privacy, our research reveals a disturbing trend in apps for smart home devices,” said Goda Sukackaite, privacy advisor at Surfshark.

Extensive data collection by Amazon and Google

The study analyzed 290 apps connected to over 400 IoT devices, examining 32 possible data points in each app.

Amazon’s Alexa app was found to collect a staggering 28 out of 32 possible data points, including sensitive information such as precise location, contact information, and health data.

Google’s smart home devices were also found to collect extensive user data – 22 out of 32 possible data points – including location, address, photos, videos, audio data and browsing history.

A cybersecurity expert warns against potential threats

Darius Belejevas, a cybersecurity expert at Incogni, warned consumers about the potential risks associated with such extensive data collection.

“Consumers need to think about the personal data they share before purchasing a smart device, especially when data is shared with third parties,” Belejevas said.

He also highlighted that one in 10 smart home apps tracks user data, which can lead to security breaches and unwanted, targeted advertising.

The study reveals cases of non-compliance and lack of transparency

The study also revealed transparency and privacy compliance issues with apps for smart home devices.

It found that 12 of the 290 apps analyzed had not changed their data collection practices for over a year.

This includes apps like MekaMon and Cozmo, which control children’s toys and collect sensitive information such as precise location, photos and audio recordings.