Mathilde Vaucheret becomes vice president of marketing for Levi’s Europe

Following a three-month transition period that began in February, Levi’s has officially appointed Mathilde Vaucheret as vice president of marketing for the European region. In her new role, Mathilde Vaucheret will oversee the brand’s marketing, public relations and experience across the European continent.

Previously, Vaucheret was responsible for leading the marketing department for Southern Europe, which includes key markets such as France, Italy and Spain. Her new position will now cover the UK, Germany, the Benelux countries, the Nordic countries as well as Eastern Europe.

Before joining Levi’s in 2019, Vaucheret started her career at Clarins Group in 2008 as a public relations assistant. Then, in 2010, she moved to the electronics company Philips, where in 2015 she was promoted to the position of director of public relations and communications.

The director has now joined Levi’s executive committee, which includes seven vice presidents: Leona de Graft overseeing e-commerce, Brianna Carlsson for retail, Gema Alonso Rodriguez for sales, Heiko Gentner for real estate, Fabio Brunello for planning, Torsten Rath and Francesco Mancini as general advisors for Europe, together with Jovana Lakcevic, who serves as director of corporate affairs.