More than 200,000 Amazon sellers have used Gen-AI’s listing tools

According to Dharmesh Mehta, Amazon’s vice president of channel partner services, more than 200,000 sellers have used one of Amazon’s generative listing tools, including more than 30,000 in the EU.

In a LinkedIn post on Thursday, Mehta noted that Amazon has been using machine learning (ML) and artificial intelligence (AI) for more than 25 years. “Today I am delighted to share that our trading partners in France, Germany, Italy, Spain and the UK can now benefit from innovations that harness the power of generative AI to significantly simplify the process of creating product listings, as well as enriching existing product listings , to save time and effort while better engaging customers and helping drive sales.”

Mehta included a link to additional information in a post on the Amazon EU corporate blog, in which the company says a survey of 2,500 SMEs (small and medium-sized enterprises) conducted in May 2024 in France, Germany, Italy, Spain and the UK found that early adopters of respondents agreed that AI can or has benefited their organization by saving time/increasing efficiency (77%), improving content (74%), improving profitability (72%), improving customer service (70%), and enabling them to reach foreign customers to more people (69%).

The study found that small and medium-sized business owners felt that by using AI they could reduce the time spent writing product descriptions from an average of eight hours to one hour and reduce the time spent updating product descriptions from an average of seven hours to one hour.

More than a third (33%) of SMEs believe that AI-generated content can increase product discoverability when customers search.

Amazon has stated that it uses AI in a variety of ways, which we summarized as follows:

• personalized product recommendations based on customer behavior data;
• demand forecasting and automatic inventory management;
• pricing tools that give sellers insight into dynamic pricing strategies based on real-time data;
• generating Premium A+ content for branded products, including rich text and photos;
• generating augmented reality visualizations such as placing furniture in a room;
• product review summaries for buyers.

Amazon is also using AI in its fulfillment centers to ensure that the right products are stocked at the right FC locations in each region. “Thanks to AI, we are able to expand the selection of products we keep as close to customers as possible, stocking more of the everyday items that customers regularly order and re-order, which also helps ensure faster deliveries. In Europe, we reduced the average distance traveled by each parcel on our middle miles network by 25 kilometers in 2023 compared to 2022, helping products reach customers faster and helping drive sustainability.

Amazon said it is also using generative AI capabilities to analyze and enrich existing product listings, automatically adding missing information and improving the overall quality of content. “This not only saves sellers valuable time, but also improves the customer experience by providing richer and more comprehensive product information,” it said.