China Shopping Festival 6/18 2024: trends and data

What’s inside

The 6.18 Shopping Festival is the second largest annual online shopping festival in China. We look at Chinese consumer spending and trends during the 2024 event, including sales model changes, low-price strategies, new brands and live broadcasts.

The data included in this research report includes:

• Shopping festival schedule 6.18, by platform
• Reported performance data for version 6.18 from Tmall and JD.com
• Annual growth in sales and daily active users on major platforms in the first phase of the shopping festival 6/18 2024

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, Pinduoduo

Other relevant research:

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