Google announces temporary restrictions on political advertising related to the US elections, which will take effect after the last polls close on Election Day.

Details:

• Start of break: after polling stations close, November 5, 2024.
• Affects: All announcements relating to the US elections, their processes or their results.
• Includes: US election ads and broader election-related content.
• Duration: Temporary, with no specified end date.

Why we care. This update directly affects the ability to promote election-related content immediately after the polls close in November. The move could disrupt post-election messaging strategies, a critical period when campaigns often seek to influence public opinion and shape narratives around election results.

With no specific date for when the pause will end, those running political campaigns will need to plan alternative strategies and closely monitor when the policy is lifted in order to resume their campaigns.

What is exempt. Announcements of public information campaigns conducted by state or federal election administration agencies.

Between the lines: This policy aims to prevent the spread of false information during the crucial period immediately following the election.

What they say: Google says it will notify advertisers when the policy is lifted.

What to watch:

• How political campaigns adjust their advertising strategies.
• Potential impact on public discourse about election results.
• When Google decides to lift the restriction.