Amazon announces Prime Day 2024 event dates

Amazon.com Inc. confirmed in April that it would hold another Prime Day sale in July 2024. This will be Amazon’s 10th year hosting the sale.

Now the seller has shared the dates of the event. As announced by the retailer, the Amazon Prime Day sale event will take place on July 16-17, starting at 12:01 a.m. Pacific Time.

Amazon said Prime members will have “exclusive access to millions” of deals. This includes invite-only offers to which Prime members can request invitations. Amazon said two such invite-only deals include up to 40% off Sony wireless headphones and up to 30% off Peloton products. Amazon will continue to release new deals “as often as every five minutes during select event periods.”

According to Jamil Ghani, vice president of Amazon Prime, Amazon customers saved nearly $24 billion in 2023 thanks to deals and coupons. He said Prime members made up “the vast majority of those savings.” Ghani said more than $2.5 billion of those savings were achieved during Prime Day 2023.

Amazon ranks first on the top 1000 list. The database is Digital Commerce 360’s ranking of the largest online retailers in North America. Amazon also ranks third in the Global Online Marketplaces database, which lists the world’s 100 largest marketplaces.

The latest Amazon sales event

The online retail giant recently held its inaugural Grand Spring Sale from March 20 to 25, marking the first Prime Day-equivalent sales event of 2024.

Amazon said the Amazon Big Spring Sale event was open to all customers and Prime members received access to exclusive offers. Additionally, Amazon said it will release new deals each day of the event. According to Amazon, in the US, customers found deals of up to 50% off on beauty products and sports and outdoor equipment. They also saw 40% off some home products, spring clothing and electronics.

“The Big Spring Sale was an opportunity for customers to save on seasonal offers across a wide range of products, including spring fashion, outdoor furniture, lawn & garden supplies, cleaning & organization products and more,” an Amazon spokesperson told Digital Commerce 360 .

The bestsellers of the Great Spring Sale included:

COSRX Snail Mucin
Women’s, loose, solid overalls with bare shoulders PRETTYGARDEN
Sunzel Flare Leggings
YKYI electric spin scrubber
Bluetooth headphones Wireless in-ear headphones
Coleman Breeze beach chair

Amazon said that last year, Prime members purchased more than 375 million items during the event, making it the largest Prime Day ever. The mass retailer also reported that it achieved the fastest-ever global shipping speed for Prime members in 2023, with over 4 billion units arriving same-day or next-day to customers in the U.S. and over 2 billion to customers in Europe.

In how many countries will Prime Day take place?

Amazon Prime Day will take place in 24 countries, including:

Australia
Austria
Belgium
Brazil
Canada
Egypt
France
Germany
India
Italy
Japan
Luxembourg
Mexico
Netherlands
Poland
Portugal
Saudi Arabia
Singapore
Spain
Sweden
Turkey
United Arab Emirates
United States
Great Britain

How much did Amazon earn on Prime Day 2023?

Consumers around the world spent nearly $13 billion on Amazon.com Inc., according to Digital Commerce 360 analysis. during the ninth edition of Prime Day organized by this retail giant.

Digital Commerce 360 estimates Amazon’s Prime Day 2023 sales to be $12.90 billion worldwide during the retail holiday that ran on July 11 and 12. That’s a 6.7% year-over-year increase compared to the same 2022 shopping spree that took place on July 12 and 13.

In 2023, Amazon retained the second Prime Day sales event on October 10-11, 2023. This fall event was called Prime Big Deal Days and was announced in a LinkedIn post from Doug Herrington, CEO of Amazon Worldwide Stores. Amazon sellers previously told Digital Commerce 360 that they had been given an August 11 deadline to submit bids for the event.

Shoppers largely avoided expensive products in favor of smaller purchases. 58% of purchases during the sale period monitored by research firm Numerator were less than $20, indicating that consumers prefer inexpensive products.

The value of the Prime Day summer sales event in 2023 grew less than the previous year, rising 6.7% to $12.9 billion, according to Digital Commerce 360 Research.

When is Prime Day 2024?

Amazon’s next big sale will take place in July 2024. Amazon held its last big sale in March.

Amazon Prime Day 2023 took place on Tuesday, July 11 and Wednesday, July 12. We will update this page regularly to include new information.

Past Amazon Prime Day dates:

Ninth: July 11-12, 2023
Eighth: July 12-13, 2022
Seventh: June 21-22, 2021
Sixth: October 13-14, 2020
Fifth: July 15-16, 2019
Fourth: July 16-17, 2018
Third: July 11-12, 2017
Second: July 12, 2016
First: July 15, 2015

How often is Amazon Prime Day?

Until 2022, Amazon Prime Day will take place once a year in the summer. In 2022, the retail giant added another Prime Day event in October. How many times a year is Prime Day? The answer was once. Since then, Amazon has settled on a two-year pattern of two separate sales events. This year, it also hosted the Amazon Great Spring Sale for the first time in 2024.

How do I sign up for Prime membership?

You can join Prime or start a free trial at Amazon Day. Amazon recently faced a lawsuit filed by the U.S. Federal Trade Commission alleging that the e-commerce giant tricked consumers into signing up for its Prime membership service and intentionally made it difficult to cancel.

How to prepare to find Prime Day deals

The value of Prime Day to retailers both small and large is unquestionable, as millions of shoppers visit the site in search of deals once a year.

Sign up for the Prime Insider newsletter to learn about Amazon Prime member benefits and find updates on offers and events.
Create offer notifications for recommendations. As an Amazon Prime member, you can subscribe to deal alerts related to recent Amazon searches and recently viewed items. All you need to do is visit the Prime Day event page in the Amazon app before Prime Day to create your offer alerts. When Prime Day arrives, members will receive push notifications about any available offers.
Receive transaction notifications from Alexa. Alexa can make sure you don’t miss out on any Amazon deals. Members can add products to their wishlist, cart or save for later, and then ask Alexa to notify them of the transaction.
Set a reminder so as not to miss the multi-day event.
Check again here to see the latest updates.

What are Big Spring Sale Days and Big Deal Days and how do they differ from Prime Days?

Amazon is calling this year’s inaugural March promotional period its Big Spring Sale. In October 2023, it created a new fall sale event called Big Deal Days. Amazon’s big spring sale isn’t just for Prime members. In 2022, the online retailer also held a fall sale for the first time, called the Early Access Sale.

Prime Day is currently Amazon’s biggest sale of the year. It usually takes place during the summer months. In 2023, it was July 12 and 13. Historically, the annual two-day deal event is exclusive to Prime members.

Prime Day, which showcases deals on many products on Amazon.com, began in 2015 as a celebration of Amazon’s 20th year in business. It turned into a summer sales holiday intended to drum up additional business for Amazon – and the marketplace’s sellers – ahead of the holiday shopping season. In recent years, other large retailers have offered promotions on their websites around Prime Day to take advantage of more customers shopping online.

Abbas Haleem, Brian Warmoth, Mary Meisenzahl, James Risley and Paul Conley contributed to this report.

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