This image in large format (openPR) In active study is that of the Fraunhofer IAO in a concept, with the tools of data analysis and artificial intelligence (KI) for high-level personalization of hotels. The “Experience-Based Booking and Sales Model” was designed in an automated manner by boards of directors, at the level of individual rooms of the managed hotel industry. Ziel der Studie is a tool that allows you to book in an attribute-based way very quickly and helps you find the most interesting trends and find solutions to realize them.

Hotel categories are very standardized. Every guest of your holiday is not personalized, emotions are not taken into account by hotel guests. Against this background, the Fraunhofer Institute for Architecture and Organization IAO is a partnership with the partners of the “FutureHotel-Innovationsnetzwerks” an innovative model for flexible studies and sales, the existing reservation and sales model based on experience (EBBS). This concept provides the best Attribute Based Booking (ABB) models and the best hotels, personalized products for businesses, individuals on the preferences of a luxury hotel.

Personalization with Schlüssel zur Umsatzsteigerung
»At the point of sale, when the products of the hotels – das Zimmer – verkauft wird, wollen wir nicht gezwungen sein, Waren zu verkaufen, die sich nur durch den Preis unterscheiden. Wir wollen Erlebnisse verkaufen« erklärt Markus Müller, CEO of GauVendi, a director of an ABB company. The study project for the FutureHotel study is a use case of FutureHotel network partner Meili Selection Hotels and start-up GauVendi. Today, it is ABB’s company, which offers standardization that is easy to follow and preiscategorien einzigartige Erlebnisse zu verkaufen. »EBBS, das erlebnisorientierte Buchen und Verkaufen, denktt ABB weiter« so Dr. Constanze Heydkamp vom Fraunhofer IAO et Forschungskoordinatorin des FutureHotel Innovationsnetzwerks. »Moderne Datenanalyse und Generative Ki Ermöglichen in Zukunft Ein Hochgradig Personalisietes Gastes Abgentimmt Sind. Klaus Kohlmayr, Chief Evangelist and Head of Strategy at IDeaS, a leading revenue management system, welcomes hoteliers in product presentation or price optimization, especially with regard to implementation of this approach: “The hotel industry does not have such possibilities”, The integration and profitability of companies, as well as marketing and customization strategies according to their priorities. Hotels are resolved by EBBS in the Lage verszt werden, sich durch individul zugeschnittene Angebote von der Konkurrenz abzuheben. EBBS equips the hotel industry for new methods of managing facilities and establishing water supply in a dynamic market.

Daten als Mittelpunkt der Analyze
The EBBS model is safe, hosts take care of the furniture, their individual rooms and their purchase offers. An example from the study reveals the analysis: a young woman umweltbewusste, die beruflich viel reist, Food-Trends ausprobiert und eine Katze besitzt, erhält unterschiedliche personalisierte Angebote als Combination aus uneinem Hotelzimmer mit ganz spezifischen Attributen, guest rooms, hotels and hotels:

– LEGS UP! Bring your cat and relax on the weekend: Ein haustierfreundliches Zimmer mit
Large Bett, Balkon and Sonne am Morgen include spa treatments and food delivery.
– Delicious hidden treasures: local snacks in the minibar, tasty fruit dishes in
unterschiedlichen Cafés in the Nachbarschaft, Ticket zu einer Kunstaustellung über
Lebensmittel und soziale Auszeit in einem nahegelegenen Tierheim.

Auf Basis der Daten eines Hotelgastes lassen sich excellent KI nahezu unendlich viele Attributes-Combinationen zu personalized Erlebnissen semen. The full potential of EBBS models is exploited by the large hotel system. A custom business was created by Ulrich Pillau, CEO of Apaleo GmbH and FutureHotel network partner, who developed more flexible and flexible technical structures: “The best service offering and management platform offers real estate and external hotel applications and websites for users “These frequent offers are versatile solutions for integration and flexibility and customization are therefore easier to use.

Ansprechpartnerin Press:

Caroline Schwarze
Press and Öffentlichkeitsarbeit
Fraunhofer IAO
Nobelstr. 12
70569 Stuttgart
Telephone: +49 711 970-5241
E-mail:

Wissenschaftliche Ansprech partner:
Dr Constance Heydkamp
Smart urban environments
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart
Telephone: +49 711 970-2342
E-mail:

Carina Paula Andra Pardek
Smart urban environments
Fraunhofer IAO
Nobelstr. 12
70569 Stuttgart
Telephone: +49 711 970-5191
E-mail: