PAN strengthens its B2B technology expertise with the acquisition of BLASTmedia

BLASTmedia becomes PANBlast, a wholly owned division of PAN dedicated to emerging and rapidly growing B2B SaaS brands

BOSTON, MA / ACCESSWIRE / June 27, 2024 / FRYING PANglobal, integrated data-driven marketing and PR company serving B2B technology and healthcare brands, today announced a strategic acquisition BLASTmedia. The acquisition helps realize PAN’s strategic goal of representing B2B technology brands at all stages of their development – from emerging, through mid- and late-stage, to listed shares. BLASTmedia is transforming into PANBlast with immediate effect and now has the ability to offer a wider range of integrated marketing services thanks to PAN’s brand-to-demand approach, which includes PR, social media marketing, content marketing, paid media and experience design driven by solid data and analytics.

Philip A. Nardonepresident and CEO of PAN, said: “This is a significant strategic milestone for our company. PANBlast strengthens our existing presence in the B2B technology market and allows us to provide dedicated B2B SaaS PR services to emerging and high-growth brands, ultimately benefiting both our existing and new clients. We look forward to working with our talented new team members, to serve customers every step of their journey and grow together into the future.”

Pictured (from left): Phil Nardone (CEO, PAN), Lindsey Groepper (VP of Business Development and Marketing, PANBlast), Mendy Werne (Managing Director, PANBlast), Kelly Hendricks (Founder, BLASTmedia and Advisor, PANBlast)

The 40-person PANBlast team based in Indianapolis, Indiana joins forces with the 170-person PAN company, HyFlex model an organization headquartered in Boston, Massachusetts, with teams distributed across the U.S. from coast to coast – from San Francisco, California to New York, New York – and global teams in London, England. All former BLASTmedia team members will be transferred to PANBlast PAN leadership team hospitable Mendy Werne as managing director of PANBlast i Lindsey Groepper as vice president of business development and marketing for PANBlast.

With this strategic acquisition, PAN strengthens its commitment to delivering a diverse set of essential and innovative PR services with highly skilled experts who are passionate about media, client relationships and thought leadership excellence.

Werne noted: “After nearly 20 years of forging our own path and establishing a trusted name in B2B and PR SaaS technologies, BLASTmedia joining forces with another powerful B2B technology agency like PAN creates endless opportunities for our clients and employees.”

Founded in 2005 and named to Inc.’s Best Places to Work, BLASTmedia is committed to representing B2B SaaS companies from emerging to high-stage. With deep experience in industries such as HR technology, martech, artificial intelligence and retail, the agency understands the unique challenges of scaling a SaaS business and leverages media relations, content and thought leadership to influence four key pillars: investors, employees, partners and customers.

Kelly Hendricksfounder of BLASTmedia, serves as an advisory board for PANBlast until the end of 2024. Hendricks commented: “What attracted us to Phil and the PAN team were our shared values ​​and commitment to employees. There is no doubt that they are the perfect partner to take BLASTmedia to the next level. We are excited to complement our service offering with PAN’s integrated marketing and PR capabilities, additional resources and scale.

Full terms of the transaction were not disclosed.

About PANBlast
PANBlast (formerly BLASTmedia) is a wholly owned division of PAN, a global, integrated, on-demand brand agency born out of PR. PANBlast specializes in serving emerging and rapidly growing B2B SaaS solutions brands such as Movable Ink, Model N and Mood Media, leveraging a deep understanding of the unique challenges of scaling a SaaS business and the impact of PR on the four main pillars: investors, employees, partners and customers. For more information visit panblastpr.com and follow us further LinkedIn.

OH LORD
PAN is a multi-award-winning company brand-to-demand agency created with PR that provides opportunities for leading B2B technology and healthcare companies around the world. Storytellers at heart with deep industry experience, a data-driven strategic mindset, and a fully integrated marketing and communications service offering – PAN has been recognized as a 2x Technology Agency of the Year and PROvoke Media Data-Driven Agency of the YearThe PAN approach combines the right mix of brand awareness and demand generation to move ideas across media, audiences to action, campaigns to results, and companies to the next stage of their journey, including brands such as Algolia, athenahealth, Powin, Radial, Solera and Vercara. For more information, visit our website at pancommunication.com and follow us further LinkedIn.

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SOURCE: FRYING PAN