Artistic Milliners scales 3D assets and renewable energy

A new case study explains how Artistic Milliners uses 3D technology and the digitization of materials.

The vertically integrated denim manufacturer based in Karachi, Pakistan, partnered with Vizoo, a German provider of material scanning and digitization solutions, to speed up sample production and improve the quality of its 3D assets. In 2022, Artistic Milliners implemented Vizoo’s material digitization technologies at its Pakistan headquarters.

Using Vizoo’s xTex A4 scanner to check visual properties and the physX platform to check fabric drape properties, the manufacturer creates accurate digital twins that are compatible with Browzwear’s apparel CAD software, VStitcher and CLO’s 3D fashion design software.

“We wanted a seamless, automated workflow that would give us accurate, realistic and photorealistic results,” Amber Isaac, DPC manager at Artistic Milliners and Star Fades International, said in the case study.

She added that the reason for Artistic Milliners’ final decision was the experience of other customers already using Vizoo’s technology.

Vizoo says these technologies have “significantly accelerated” Artistic Milliners’ texture creation processes, “enabling them to deliver the highest quality 3D assets to their clients in record time.”

Target, Gap, Kontoor Brands and Macy’s are among the company’s digital-first brand partners. Levi’s, Walmart and Express will next implement this technology.

New acquisition

Artistic Milliners Limited is expanding its presence in Pakistan’s renewable energy sector.

According to Pakistan Today, the denim maker’s takeover of Tenaga Generasi Limited has been approved by the Competition Commission of Pakistan (CCP).

Founded in 2004 by a Malaysian company in Pakistan, Tenaga Generasi Limited operates a 50 MW wind farm. Tenaga Generasi has been allocated 1,200 acres of intertidal land for the construction of the farm in KhutiKun area of ​​Gharo district in Sindh.

In 2008, 75 percent of the shares were sold to Dawood Lawrencepur Limited and the remaining shares were held by the International Finance Corporation. Following the purchase, Alternate Energy Development Board (AEDB) increased its land allocation to 4,881 acres, which is enough land for a 100 MW wind farm.

With the acquisition, Pakistan Today reports that Artistic Milliners will increase its share of the renewable energy market in Pakistan from 5.38% to 8%.

In 2018, Artisti Milliners launched its wholly owned subsidiary, Artistic Energy, focused on solar and wind energy investments. In a 2022 interview with Rivet, Gibran Khaliq, the company’s chief marketing officer, said the Pakistani industry is resilient and prepared, especially in terms of supply chain and fuel challenges.

“This makes the textile industry in particular adapt quite quickly to shocks,” Khaliq said. “Power shortages are not a new challenge and that is why Artistic Milliners has maintained our infrastructure for decades and only strengthens it with time, investment and technology.”