Flipkart sellers complain about pricing policy, e-commerce giant responds

Flipkart sellers were reportedly facing difficulties in changing the prices of products on the platform. According to a report by news agency PTI, retailers on Walmart-owned e-commerce platform have been facing this problem ever since the company introduced a new commission pricing schedule on May 18. Sellers reportedly claimed that the platform prevented price changes. However, Flipkart has denied any involvement in the price controls and said it is working with sellers to help them understand the new policy.


What Flipkart Sellers Have to Say About the New Policy
In a statement to PTI, board member of the Forum of Online Sellers, Traders and Merchants (First India), Vinod Kumar said: “About hundreds of our members are facing issues with changing the price of their product. In India, no one can sell above the maximum retail price (MRP) and sellers can choose to charge below the MRP. Sellers complained that they could not change the price after Flipkart released the new price list on May 18. Not everyone is facing this issue. Only a few sellers are facing this issue.”


He also noted that Flipkart has already contacted sellers with a promise that the issue will be resolved soon. It is important to note that foreign direct investment (FDI) laws in India prohibit e-commerce platforms from manipulating sellers’ pricing decisions.


What did Flipkart say about this issue
When contacted, a Flipkart spokesperson insisted that the company complies with all FDI regulations and that the new policy has no impact on seller prices. The spokesperson also noted that there has been an increase in business transactions and the number of active sellers since the changes were introduced over the past few weeks.

A spokesman said: “We work closely with millions of sellers, sharing valuable insights and collecting their feedback on how to drive seller growth and performance on our marketplace. This ongoing collaboration ensures that our initiatives, including the revamped rate sheet, meet the evolving needs of our seller community, supporting a thriving and dynamic marketplace. The all-new, simplified rate sheet policy is designed to optimize growth paths for sellers while improving billing transparency. The policy was recently introduced and we are working closely with our sellers to better understand the new policy and make any necessary improvements.