Pear Commerce Secures $10 Million in Series A Funding

Pear Commerce, a retail e-commerce enablement platform for omnichannel brands, announced today that it has closed its online store 10 million dollars The Series A funding round was led by Stage 2 Capital, following exceptional 5x year-over-year growth and Pear’s role in powering shopping experiences for five of the top 20 CPG companies. Additional participation in the round includes Heartland Ventures, Homegrown Ventures, Dundee Venture Capital, M25 and Daren Cotter.

Today’s consumers expect an omnichannel shopping experience that combines channels, platforms and devices. Pear seamlessly builds all brand digital journeys from brand.com and brand media to retail.com. Pear’s technology uniquely creates shopping experiences for over 3,000 retailers and 165,000 store locations – updating inventory daily – creating seamless shopping journeys while gathering actionable insights into consumer behavior.

Having digital paths to purchase enables brands to understand key performance drivers and optimize marketing budgets around key events such as clicks, retailer selections and purchase confirmations. Additionally, Pear integrates with all major advertising platforms so brands can build their own custom audiences of these retail shoppers, improving return on ad spend.

The funding follows Pear’s latest product launch, Pear Connect, a shoppable advertising unit that integrates “where to buy” technology directly into the ad itself, connecting shoppers from CPG brand digital ads to retailer sites with a single click. Pear Connect enhances existing social and display advertising by dynamically displaying product and retailer combinations most likely to be selected, using Pear’s daily inventory scanning technology and ad platform algorithms. Pear will continue to own digital paths from brand to retailer with the launch of the new formula product, further strengthening its position in creating a seamless shopping experience for brands.

“Our vision is to provide CPG brands with the same transparency and efficiency that direct-to-consumer brands enjoy,” he said. Eric MartellCo-Founder of Pear Commerce. “This funding will help us expand our team and enhance our technology to provide our clients with exceptional support and insights, ensuring every marketing dollar is optimized for maximum impact.”

“Pear’s technology is fundamentally changing the way consumer goods brands connect with consumers, making it easier for them to meet customers wherever they prefer to shop,” he said. Alex WylerCo-Founder of Pear Commerce. “With this investment, we’re excited to expand our product development and provide more brands with the comprehensive data and insights they need to drive meaningful growth.”

The Series A funding round aligns with Pear’s commitment to continue to innovate and expand its platform to meet the evolving needs of CPG brands, retail partners and their customers. New initiatives and product launches are on the horizon, poised to further enhance the retail e-commerce landscape.

“Pear Commerce is changing the way brands connect with customers in the online retail space,” he said Liz Christo, Partner at Stage 2 Capital. “Their cutting-edge technology and commitment to innovation are setting new standards for the industry. We are excited to support Pear’s journey as it grows and redefines the way the market thinks about shoppable media.”

The Series A investment will accelerate Pear Commerce’s mission to make everything shoppable and unlock the direct-to-consumer marketing playbook for CPG brands. The funds will be used for product development, market expansion and hiring, including the addition of three key positions: vice president of sales, vice president of engineering and head of customer success.

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