Antitrust Office officially closes “Easter Eggs-Ferragni” case

Chiara Ferragni looks like he just found a happy ending to the story Pandorogates and Easter eggs. This morning, the influencer, who was accused of “unfair trade practices” in December last year and investigated by the Antimonopoly Office first for his charity work with Balocco and then with The Precious Dollarsposted a link to a new press release on her Instagram stories. The title, COMMUNICATION WITH CUSTOMERScontent that TBS Crew Srl and Fenice Srl will provide in order to close the case 1,200,000 euros To “Children of fate“, a non-profit organization involved in the cooperation that started it all. The Antimonopoly Office said it was pleased with the commitments that both companies will now make, as they show the willingness of both parties to protect consumersThe commitments made by Ferragni are a step forward for the world of influencer marketing, the statement continued, and will serve «identify the “behavior model” which can serve as a point of reference for the entire sector.” From now on, both the company that owns Dolci Preziosi and Ferragni will pay more attention to their communication activities and will clearly separate commercial and charitable activities; in addition, internal self-regulation inspired by the event will be established, “equipped with security measures to ensure compliance with regulations and combined with the organisation of periodic training for the benefit of employees”.

This appeal hearing that Chiara Ferragni proposed in the Balocco case, which was supposed to take place on July 17, but today, according to MessengerInfluencer’s lawyers will file a lawsuit withdrawal of applicationso accept punishment about a million euros for misleading advertising. This choice is also part of the plan for an agreement between the Antitrust Office and the influencer, a project, as described in the statement, a lesson not only for all content creators but for the entire social media marketing sector. In connection with these latest developments in the court cases concerning the founder of The Blonde Salad, just two days ago the influencer the brand’s boutique in Milan was officially closed, on Via Capelli, in the first brick-and-mortar store of her clothing and accessories company.