India’s First Native Language Dating App Welcomes Huma Qureshi as Investor

New Delhi (India), July 6: flutrr, India’s first native language dating app, proudly announces that acclaimed actress Huma Qureshi has recently invested in the Kolkata-based startup.

Co-founded in December 2021 by IIM Lucknow alumni Kaushik Banerjee and Anirban Banerjee, flutrr aims to revolutionize online dating by catering to Tier 2 and Tier 3 markets in India. The app supports 6 Indian languages, enabling young Indians to build meaningful relationships rooted in shared linguistic, traditional, and cultural interests.

Qureshi expressed her enthusiasm by stating, “I don’t understand technology and given my job, I didn’t have the luxury of exploring dating apps. But I took the leap because as a woman, I understand the sense of empowerment that comes with the freedom to choose your life partner. I deeply admire how the founders have recognized this need and are building for the desi community. I am glad to be a part of this growth story.”

Kaushik Banerjee, Co-Founder and CEO of flutrr, highlighted the significance of this partnership, saying, “Huma’s investment propels us towards becoming a pan-India success story from Kolkata. We are thrilled to welcome a strong woman like Huma to the flutrr family.”

Anirban Banerjee, co-founder and CMO, added, “Huma has always taken strong feminist roles in her career. And as a women-centric app, we couldn’t be more excited to have her on board.”

“The Indian dating ecosystem is evolving in Bharat. We at flutrr are excited to scale flutrr’s journey in this ecosystem with Huma,” said Suhrid Devsharma, Co-Founder and Chief Strategy Officer.

A recent study on the online dating market in India by Statista reveals that with the emergence of Generation Z, users are becoming increasingly tech-savvy and as a result, the traditional structure of arranged marriages is constantly evolving.

Young Indians are increasingly seeking autonomy in making important life decisions, such as choosing a partner. As such, they are more likely to use platforms that allow users to find potential partners who match their likes, dislikes, and interests.

Although India is the fifth fastest growing online dating market in the world, established domestic and international players in the sector mainly focus on first-tier Indian cities with a significant English-speaking population and high disposable income.

A small town in India, colloquially known as “Bharat,” boasts about 650 million young people who don’t speak English. But the “JIO effect” has brought affordable internet access to even the remotest corners of the country, leveling the digital playing field. Flutrr is spearheading this change with a dating app available in major Indian languages, allowing young people to connect with potential romantic partners in their native tongues.

India is a very large country with diverse preferences that largely depend on the region, upbringing, and life that individuals are exposed to. These individuals are largely people who are in touch with their cultural, traditional, and linguistic identities. Flutrr is working to build a safe, inclusive, and affordable platform for a larger audience of 650 million young people. Flutrr emphasized the importance of encouraging individuals to find long-term, stable relationships based on shared cultural values and interests.

The online dating industry in India is expected to reach $69.90 million by 2024. Flutrr aims to tap into this market and has already raised around $750,000 from high-profile investors including Times of India, The Chennai Angels and several corporate figures including top executives from Google, SAP, Microsoft and DBS.

flutrr has not only pioneered a unique business model tailored to the Indian interior but has also achieved remarkable milestones in a short span of time. With an active user base of over 400K, the app is approaching 1 million downloads, generating a monthly revenue of INR 20-21 lakhs (USD 28k) and is well on its way to becoming profitable by the end of 2024.

The flutrr platform remains committed to empowering young people from small towns to enjoy the freedom and choice to meet their loved ones and build long-lasting relationships.

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