Mahama shares his vision for Ghana’s creative sector

Former President John Dramani Mahama, leader of the National Democratic Congress (NDC), revealed an ambitious plan to revitalize Ghana’s creative industry during a media briefing on Sunday, July 7.

Mr Mahama unveiled a comprehensive policy framework called “The Black Experience” aimed at strengthening the tourism and creative arts sectors.

He expressed optimism about the initiative, highlighting its potential to significantly strengthen these industries.

“I bring good news for the creative industry,” Mahama announced. “Our main focus will be ‘The Black Experience,’ a policy to revitalize the tourism and creative arts sectors.”

The Black Experience Policy includes several important initiatives, including:

1. Pan-African Month: A month dedicated to celebrating Africa’s rich cultural heritage, strengthening unity and cooperation among African nations.

2. Ghana Film Festival and Awards Month: An event aimed at showcasing and celebrating the achievements of Ghanaian filmmakers and the broader film industry.

3. Ghana Heritage and History Month: A period of reflection and celebration of Ghana’s rich past and cultural heritage.

4. Fashion and Food Month: An initiative aimed at highlighting and promoting Ghanaian fashion and cuisine, showcasing the country’s creative talents.

5. Diaspora Month: It is time to appreciate and engage the Ghanaian diaspora, encouraging them to participate in the country’s development and cultural exchange.

Mahama also pledged to revitalise all regional national cultural centres, ensuring they become accessible hubs for the creative industries.

He further stressed the importance of supporting veteran artists, ensuring they receive the recognition and support they deserve.

“Our commitment is to create a dynamic, inclusive and sustainable creative industry that respects our heritage and promotes our cultural narrative internationally,” concluded Mr Mahama.

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