Kolmar Korea joins forces with Amazon to support global expansion of K-beauty companies

– Organizes “K-Beauty Seller Day” with the world’s largest e-commerce company, promoting K-Beauty innovations worldwide

SEOUL, South Korea–BUSINESS WIRE–

Kolmar Korea (KRX: 161890) joins forces with Amazon, the world’s leading e-commerce platform, to support the successful launch of K-beauty brands in the global market.

This press release contains multimedia. View the full release here: https://www.businesswire.com/news/home/20240708461379/en/

Kolmar Korea announced that it will partner with Amazon to host the “Amazon K-Beauty Conference Seller Day” on June 27 at the InterContinental Hotel in Seoul.

The event was attended by approximately 1,500 people, including officials from Korean beauty brands, as well as those from the distribution and manufacturing sectors, both online and offline. Key participants included Sang-hyun Yoon, vice president of Kolmar Group; Hyun-gyu Choi, general manager of Kolmar Korea; Jim Yang, executive vice president of Amazon Global Selling Asia Pacific (APAC); and Yuki Suita, head of Consumer Beauty Business at Amazon Japan.

In his welcome speech, Sang-hyun Yoon explained the purpose of the event. He said, “This event, organized by Kolmar and Amazon, is more than just a business partnership. It aims to spread the innovation and value of K-beauty globally. We hope that this event will be a cornerstone in exploring global opportunities for K-beauty and sharing detailed implementation strategies.”

The event came at a time when Korean cosmetics are becoming increasingly popular on Amazon, and both companies want to actively support Korean cosmetics companies’ entry into the global market.

K-beauty is so popular that K-beauty sales on Amazon’s global marketplace increased by more than 75% last year. Kolmar Korea is leading the trend, signing 253 new clients, mostly independent brands, up 48.7% from the previous year. Both companies plan to continue to identify standout brands that drive global market trends with compelling concepts and innovative technologies.

During the event, Kolmar Korea opened a large booth showcasing skincare, makeup, sunscreen and cosmetics packages. They also provided customized consultation for the global cosmetics business. In addition, Sang-Keun Han, Vice President of Kolmar Korea R&D Complex, gave a lecture titled “Deeply Grounded Self-Confidence: The Competitiveness of Korean Cosmetics.”

Kolmar Korea said, “This event is significant as it marks the inaugural collaboration between Kolmar Korea, a global ODM cosmetics company that has driven the growth of K-beauty, and Amazon, the world’s largest e-commerce company. Kolmar and Amazon will pursue joint growth by offering an optimal path to support our customers’ successful entry into global markets.”

Video with the most important moments of the event: https://www.youtube.com/watch?v=sbqXL8fBgpM

View source version on businesswire.com: https://www.businesswire.com/news/home/20240708461379/en/

Contact details:

Kolmar Farms

Jang Woo Lee

[email protected]