Hilton names new president of global lifestyle brands

Hilton has appointed Kevin Osterhaus as president of global lifestyle brands to oversee the growth, design and development of several of its brands.

This includes a canopy by Hilton, Curio Collection by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton and Brands Tempo by Hilton.

With nearly 350 existing lifestyle hotels and an expected 350 more by 2028, Hilton aims to double its presence in the fast-growing lifestyle hotel category over the next four years.

Mr. Osterhaus joins Hilton from Graduate Hotels, where as President he oversaw all aspects of the company’s global operations and marketing portfolio.

He has also held management positions at Ennismore International, The Hoxton Hotels, SIXTY Hotels and Standard International, and played a key role in the development of the Bunkhouse Group.

The lifestyle portfolio is gaining momentum

“We are delighted to welcome Kevin and benefit from his extensive experience in an increasingly important “lifestyle category,” said Chris Silcock, president of global brands and commercial services at Hilton.

“Kevin will oversee the seamless integration of the Graduate brand into our lifestyle portfolio so we can maintain and accelerate what has made Graduate a fan favorite among guests, as well as drive the strategic vision for all of Hilton’s lifestyle brands.”

Mr. Osterhaus said, “Hilton’s lifestyle brands are aspirational, design-driven and experiential, with authentic points of view reflected in every aspect of the stay. I look forward to building on the category’s success and continuing Hilton’s commitment to pushing the boundaries of what it means to be a lifestyle brand.”

After adding more than 50 new lifestyle hotels and approval of another 100 in 2023. Hilton expects to open more than 100 new hotels this year as part of their lifestyle brands. This year will also be marks the debut of Hilton’s 400th property in this category.