Ivory Coast: Ali Ouattara centralizes sales channels

A serial entrepreneur, he has co-founded several companies in the technology, e-commerce, and digital marketing sectors. His latest innovation helps retailers optimize their social media sales and manage their business operations more efficiently.

Ali Ouattara (pictured) is an Ivorian marketing expert and serial entrepreneur. He is the co-founder and CEO of Tuzzo, a comprehensive digital solution for both informal and formal sector providers in Africa.

Founded in 2023, Tuzzo helps merchants increase revenue by selling products on social media platforms like Facebook, WhatsApp, Instagram, and TikTok. The app centralizes all sales channels and lets you run targeted promotional campaigns to retain customers and increase sales. Tuzzo users also have access to basic data like profits, total sales, expenses, top-selling products, and top customers.

In addition to Tuzzo, Ali Ouattara is the founder and board member of bim!, a startup offering a digital business card connected to a mobile app for instant sharing of information. He also founded Diago, an e-commerce startup launched in 2021 and sold in May 2022 to Chari, a Moroccan company providing e-commerce and fintech solutions for merchants. He currently serves as the managing director of Chari in Ivory Coast.

Ali Ouattara’s first venture, Digit Communication, was launched in 2017. This 360° marketing agency supports small and medium-sized businesses in developing and implementing their communication strategies. Ali was a board member of Digit Communication until 2020.

The serial entrepreneur holds a bachelor’s degree in marketing, communication and distribution from the Félix Houphouët-Boigny National Polytechnic Institute in Yamoussoukro in 2018. He also graduated from the Ecole supérieure de commerce d’Abidjan, where he earned a master’s degree in marketing in 2021.

To gain a wealth of experience, Mr. Ouattara worked for several startups. In 2020, he became the brand manager of PepsiCo in Côte d’Ivoire. From 2021 to 2022, he was a partner at Glovo, an on-demand service app for local restaurants, grocery stores, supermarkets, and retail stores.

Melchior Koba