Online Shopping: Amazon outperforms Flipkart in providing detailed information about electronics – Techarc

Techarc’s analysis reveals that Amazon is the better marketplace for buying personal electronics in India, offering more comprehensive product information compared to Flipkart. It says that detailed offers increase consumer confidence and make shopping more efficient.

Amazon vs Flipkart: Product Details Page Comparison

Online marketplaces have become key to improving the shopping experience for consumers in India, despite the country’s strong offline retail heritage. Technology market research firm Techarc says online shopping has become integrated into the daily lives of Indian consumers over the past decade, with electronics, particularly smartphones, leading the shift. The category has historically accounted for more than 50 percent of India’s gross merchandise value (GMV), according to the report.

The company conducted a comparative analysis of the information and immersive experiences offered by Flipkart and Amazon, two leading e-commerce platforms in India, to identify a better market for personal electronics in the country.

Amazon vs Flipkart: Which is better for personal electronics?

According to Techarc, the success of electronics in online retailing in India is due to its perishable nature, portability, supply chain innovations and a strong ecosystem of information from bloggers and reviewers. These factors have made consumers feel comfortable buying electronics online. Initially, marketplaces offered brand exclusivity, but regulatory changes have put an end to this practice, forcing marketplaces to focus on building customer trust through fair business practices and transparency, the report said.

Techarc believes that accessibility of information is key to building consumer trust. It argues that comprehensive product details increase trust and create markets as knowledgeable experts. The study highlighted trust-building factors such as detailed information, transparent pricing, on-time delivery, accurate order fulfillment and reliable after-sales support, it said, adding that the comparison between Amazon and Flipkart shows the differences in information availability across key electronics categories.

Differences in information on Amazon and Flipkart

Smartphoneswhich account for over 60 percent of the electronics GMV, are reportedly critical for both platforms. Both Amazon and Flipkart provide extensive information about the smartphone specifications and features, but the research firm found that Amazon stands out with its clean interface and engaging product images, which help in faster decision-making. It compared the OnePlus 12 product listing on Amazon and Flipkart to find that Amazon showcases the device’s camera setup with images and explains the fast charging mechanism, helping shoppers easily understand the technology and innovations.

Smart TVsanother important category, are also described in detail on Amazon, giving consumers a comprehensive understanding of the features and specifications. This level of information reportedly increases consumer confidence and streamlines the purchasing process. The company compared LG’s 32-inch HD Ready LED Smart webOS TV to come to this conclusion.

This TWS (True Wireless Stereo) Earphone The category, characterized by numerous domestic and global players, requires detailed product information to make informed purchasing decisions. Amazon once again leads in providing comprehensive details compared to Flipkart, facilitating better consumer understanding and faster decision-making, the company said. (Product compared to analysis – OnePlus Nord Buds 2)

Soundbarsemerging category in personal electronics, also benefit from Amazon’s detailed product listings. According to the report, consumers can find extensive information about soundbar models, which helps them make informed choices. (Analysis Product Comparison – boAt Aavante Bar Tune)

Amazon offers better information

The company says today’s savvy consumers prefer marketplaces that provide comprehensive product knowledge, making detailed information essential to building consumer trust.

“In our comparative analysis of the marketplaces – Amazon and Flipkart – we found that Amazon offers much more detailed and in-depth information about the (personal electronics) products being studied for this purpose,” Techarc said.