Makeup tools that match shade: boldhue

The beauty industry has made great strides in inclusivity, but some consumers still struggle to find the right shade for their skin tone. As a result, the BoldHue shade matching device was born.

The personalized foundation device uses advanced technology to help users create personalized blends tailored to their unique skin type and texture. BoldHue has a drawer that can hold interchangeable pigments and works with a scanning wand to help users determine the right shade. By scanning their face in three different places, users can get the exact shade they want. Once they’ve approved their custom shade, users will see BoldHue go to work, and they can mix and wear their freshly made foundation formula.