Raintree Systems strengthens management team with two executive appointments

Raintree names Melissa Markus as chief revenue officer Chris Farrell as Marketing Director

CHANDLER, Arizona., July 10, 2024 /PRNewswire/ — Raintree Systems, Inc., a leading provider of software solutions to the outpatient rehabilitation therapy industry, announced the hiring of Melissa Markus (Director of Revenue) and Chris Farrell (Marketing Director), supporting the company’s ambitious development plans.

Raintree Logo (PRNewsfoto/Raintree Systems)

“The ability to attract an executive team with this level of talent and proven track record of success is a true testament to what we are building at Raintree: a market-leading, category-defining company,” said Raintree CEO, Nick Hedges“Melissa and Chris’ leadership will drive exponential growth in value for our customers and create another inflection point of revenue growth for Raintree as we deliver on our mission to help practitioners deliver better care and achieve better outcomes for their patients and practices.”

As CRO at Raintree, Markus is responsible for developing and executing strategic plans to increase revenue, optimize sales processes, and identify new market opportunities. With over 20 years of sales and marketing experience, Markus’ most recent experience includes Senior Vice President of Sales and Marketing at Community Brands and Vice President of National Sales at DealerSocket. In these roles, she developed successful sales training programs, led top performing field and corporate sales teams, and implemented key strategic programs and technology implementations. With previous positions at Auto/Mate Dealership Systems, Humphries Marketing Group, Univision, and IBM, her career has been characterized by a consistent ability to drive growth, talent development, and innovation within the sales and marketing functions.

As CMO, Farrell is responsible for developing, directing and scaling Raintree’s marketing strategies, staff development and go-to-market activities in alignment with the company’s strategic objectives. Farrell brings over 25 years of marketing experience, most recently as Head of Marketing at Nextech Systems, where he helped double revenue in three years while generating 90% of sales-qualified leads, leading to $1.4 billion sale of the company in 2023. He has led and grown high-performing marketing organizations at well-known companies across a variety of industries, including GYANT, MedData, Wachovia and McCormick & Co., Inc. Farrell’s track record of success and focus on delivering value to clients make him an exceptional leader, poised to deliver transformational results.

These new appointments follow three years of significant growth for Raintree Systems and a 92 percent increase in investment in the team.

About Raintree Systems
Raintree is the leading platform for enterprise and mid-sized therapy organizations. With a proven track record of success and customer satisfaction, Raintree offers patient engagement and communication solutions, clinical documentation, revenue cycle management (RCM), and business intelligence/analytics for physical therapy, occupational therapy, speech therapy, and multidisciplinary practices across all care settings. From pediatric to geriatric practices, Raintree customers represent more than 2,500 implementations nationwide and more than 25,000 daily users. Raintree leads the industry in compliance and security, offering the only ONC-certified EHR designed specifically for rehabilitation therapy. To learn more about Raintree, visit https://www.raintreeinc.com/.

Contact:
Sorella Andersen
[email protected]

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SOURCE Raintree Systems