Oriental Weavers Names Vice President of Digital Strategy and Marketing

Oriental Weavers USA has hired Kristen Ritch as vice president of digital strategy and marketing, a newly created position. Ritch joins the company with more than a decade of experience in the carpet, home décor and furniture industries, with a focus on e-commerce, according to a press release.

Ritch brings a solid background in account management, marketing and business strategy, having held executive positions at other leading companies, most recently Ashley Furniture, company officials said. Throughout her career, she has played a key role in driving significant e-commerce sales growth and elevating the online brand presence of those organizations.

“We are thrilled to welcome Kristen to our team,” said Pat Muschamp, Vice President of Sales at Oriental Weavers. “Her proven track record and deep understanding of digital strategy and marketing in our industry make her an invaluable asset. As we continue to expand our digital footprint and increase customer engagement, Kristen’s leadership will play a key role in helping us achieve our goals.”

In his new role, Ritch will oversee the development and execution of Oriental Weavers’ digital strategy, focusing on optimizing its online presence, driving e-commerce growth, and strengthening the company’s digital marketing initiatives.

Known worldwide for its cutting-edge designs and cutting-edge technology, Oriental Weavers is a leading flooring manufacturer specializing in carpets, according to a press release. The vertically integrated company has been delivering products synonymous with high fashion, quality and value for over 40 years. Oriental Weavers USA’s parent company, Oriental Weavers Group, is an international group of companies with manufacturing facilities around the world.