The agency acquires accounts for two brands

Noah’S Ark Communications Limited has acquired the creative accounts for two Tropical General Investments (TGI) brands – Terra Seasoning Cube and Golden Terra Oil – following a highly competitive pitch process.

From July 2024, Noah’s Ark will become a creative communications agency and will be responsible for advertising, marketing and promotion of services in the spices and edible oils category.

TGI Group is an international investment and holding company with diversified interests and investments in Africa, the Middle East, Asia and other emerging markets.

As a creative agency, Noah’s Ark interprets campaign briefs, develops communications strategies, and produces and prepares turnkey creative marketing communications campaigns.

Speaking about the company’s growth, TGI Group Chief Marketing Officer Probal Bhattacharya highlighted the partnership with the extraordinary creative agency Noah’s Ark Communications.

“We see this as the beginning of a valuable partnership that will provide great creative expression for two of our outstanding, award-winning brands – Terra Seasoning Cube and Golden Terra Oil. It is the beginning of a journey where Noah’s Ark will bring its creative expertise and expertise to deliver the best value for our brands and our consumers,” he said.

According to him, the company is confident that the agency has the right resources and expertise to deliver value and support the brand in achieving its goals.

Commenting on the appointment, Noah’s Ark Communications CEO/Chief Creative Officer, Lanre Adisa, described it as a huge opportunity to deliver unique and impactful brand stories across the full range of brands across the TGI portfolio in a way that will connect and resonate with their target consumers.

“We are honored to have the opportunity to serve this great organization by working with two of its extraordinary brands. As an agency, we will continue to justify the trust placed in us by delivering exceptional services to the entire range of brands in their portfolio. We are ready to provide the best support and contribute beyond our quota to make these brands the most admired and successful in Nigeria,” he said.