Adoption of Digital Product Passport as a Regulatory Requirement

What is a Digital Product Passport (DPP)?

• A digital bridge between customer, product and brand
• A digital medium on a physical product, creating a unique connection to the product’s digital identity
• Digital touchpoint enabling new customer experiences upstream and downstream

While DPP adoption has been driven by luxury fashion and jewelry to date, it could extend to many other industries (e.g. automotive, art, hospitality, fragrance, cosmetics, furniture, nautical, etc.) The modularity and flexibility of DPP means that each will be different as each brand selects desired features to enable functionality that fits their specific industry, business strategy, and target audience.