Hasbro nominates three executives

To continue its digital transformation and ongoing remediation efforts, Hasbro has hired Dan Shull as chief digital officer and Stephanie Beal as chief supply chain officer, while Dan Rawson, global gaming leader, has taken on expanded responsibilities.

Shull brings 25 years of Fortune 500 industry experience to Hasbro, previously serving as CTO at REI. Prior to REI, Shull held executive leadership positions at Signet, Nike and Borders. In this newly created role, Shull will oversee Hasbro’s digital and IT strategy to drive efficiencies and improve ways of working.

Hasbro CEO Chris Cocks said, “Dan (Shull)’s retail experience, sophisticated understanding of the digital landscape and strong leadership background make him a welcome addition to the Hasbro team. I am confident he will elevate Hasbro’s digital offerings to increase productivity and better serve our employees, partners and fans.”

Beal will take over as chief supply chain officer from Shane Azzie, who is leaving Hasbro at the end of July. Beal joined Hasbro in 2022. In her new role, Beal will continue to improve processes and systems to uncover inefficiencies and drive greater profitability.

Rawson, who oversees the Dungeons & Dragons franchise as global game leader, will expand his authority to lead Hasbro Direct, including Hasbro Pulse and other direct-to-consumer digital strategies. In his expanded role, Rawson will help unlock Pulse’s growth as a destination for fans and communities, particularly as Hasbro expands its presence in the adult collectibles market.

Beal and Rawson’s new roles are effective immediately. Shull will join July 15.

“We are excited to celebrate the new roles of Stephanie Beal and Dan Rawson,” said Cocks. “They each bring strong skills, insights and a digital mindset that will propel Hasbro forward as we continue to meet fans where they are and deliver magical gaming experiences across platforms.”