Redfin aims to bring e-commerce to home shopping

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Redfin, a Seattle-based real estate brokerage, is launching a program that lets home hunters bid on properties directly through its website. The move aims to bring online shopping to a business dominated by attending weekend open houses and driving with agents. The company recently tested the program in Boston and now plans to expand it nationwide in phases. It’s the latest sign that tech companies are entering the decidedly low-tech world of real estate sales.