For its 50th edition, which will be held from April 3 to 5, 2025, the Grand Prix de la Communication Extérieure (GPCE) has appointed Stéphane Xiberras as president of the Jury. President and creative director of BETC France, director of the Havas Global Creative Council, his agency was a “winner” of the Warc this year.

He succeeds Mélanie Pennec, who has carried out this mission since 2022.It takes talent and courage to make us raise our heads, take our attention away from our digital comforters with sparkling images. Fifty years that outdoor communication has invited us to the impact, the shortcut, the relevance of simple words, powerful images. I can’t wait to host this 50th Grand Prix, I love birthdays…and surprises” he specifies in a press release from the Union of Outdoor Advertising (UPE). Valérie Decamp, general director of Mediatransports and president of the Grand Prix de la Communication Extérieure specifies for her part “To be very honored that Stéphane, whose creative excellence is well established, had accepted this proposal to take the presidency of this jury. His experience, his international vision and his taste for displays will undoubtedly be undeniable assets to highlight outdoor advertising, and celebrate this 50th edition of the GPCE as it should be. “.