Skincare e-commerce startup Uncover raises $1.4M for expansion

Uncover, a Kenyan skincare marketplace, has raised $1.4 million in seed funding. The company will use the fresh capital to expand to the U.S., Ghana, and Uganda. The funding round was led by EQ2 Ventures and IgniteXL Ventures, with participation from Chui Ventures, Samata Capital, and Altree Capital. This is Uncover’s third round of funding. It raised $100,000 in a pre-seed round from Antler VC in 2021 and $1 million in a seed round in 2022. In its last round of funding, Uncover secured exits for early investors through a secondary sale, according to its CEO.

Launched in 2021 by Sneha Mehta and Jade Oyateru, Uncover uses data provided by users on its app, through quizzes, etc., to create personalized skincare products with top labs in South Korea. The company distributes these skincare products through its e-commerce platform and retail partnerships with pharmaceutical chains like Goodlife and Medplus in Kenya and Nigeria.