Fresh2 Announces Collaboration with Over 50 Influencers in the E-Commerce Video Industry

07/16/2024 – 09:15 AM

New York, New York, July 16, 2024 (GLOBE NEWSWIRE) — Fresh2 Group Ltd. (NASDAQ: FRES) (“Fresh2” or the “Company”), a B2B e-commerce and supply chain management company for the restaurant and food service industries, today announced that its video e-commerce business has partnered with over 50 influencers, resulting in continued rapid sales growth. Leveraging these key partnerships, Fresh2’s video e-commerce business is rapidly expanding its market presence in the e-commerce sector.

(Screenshot of some of the company’s locations on TikTok)

The Power of Video E-Commerce

Unlike traditional e-commerce, video e-commerce uses multimedia formats that offer stronger visual appeal and can highlight the unique value of products. This dynamic approach has proven to be extremely popular with users. Video e-commerce not only increases the appeal of a product through dynamic displays, but also allows for real-time interaction with the audience during live broadcasts, answering questions and building consumer trust. Influencers can pictorially demonstrate the features and use of a product, allowing consumers to make more informed purchasing decisions.

Wide product range and future expansion

Fresh2’s e-commerce video business currently covers a wide range of categories, including food, daily necessities and electronics, meeting the diverse needs of consumers. Looking to the future, the company plans to further expand its cooperation with influencers in more domains, not only increasing the number of partners but also introducing experts from different fields to enrich the platform’s content. In addition, Fresh2 will continue to diversify its product offerings, exploring new market opportunities to provide a wider selection of high-quality products.

About Fresh2 Group Limited

Fresh2 Group Limited operates in the e-commerce and business-to-business supply chain sectors. Committed to helping restaurants reduce procurement costs and increase efficiency, Fresh2 leverages an advanced supply chain management system. Through the application of strategic digital technologies and innovative business models, Fresh2 is driving the online transformation of the restaurant delivery industry. Fresh2 aims to improve restaurant operations, add significant value to the food industry and build a global network of restaurateurs in the digital age. For more information, visit: https://fresh2.co/investors.

For investor or media inquiries, please contact:

Phone: +1- 917 397 6890

Email address: [email protected]

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, which reflect the Company’s expectations regarding its future financial and operating results, use terms such as “believes,” “estimates,” “anticipates,” “expects,” “plans,” “projects,” “intends,” “potential,” “goal,” “intends,” “anticipates,” “outlook,” “seeks,” “target,” “assumes,” “considers,” “continues,” “positions,” “projects,” “likely,” ‘may,’ ‘could,’ ‘might,’ ‘will,’ ‘should,’ ‘approximately’ and similar expressions to convey the uncertainty of future events or results. These forward-looking statements are based on the Company’s current expectations, assumptions and projections, which include judgments regarding future economic conditions, competitive landscapes, market dynamics and business decisions, many of which are inherently difficult to predict with accuracy and are largely beyond the Company’s control. In addition, these statements are subject to numerous known and unknown risks, uncertainties and other variables that could cause the Company’s actual results to differ materially from those contemplated in any forward-looking statement. These factors include, but are not limited to, changing economic conditions, competitive pressures and regulatory changes. Because of these and other risks, uncertainties and assumptions, you should not place undue reliance on these forward-looking statements. Furthermore, these statements speak only as of the date of this press release and, except as required by law, the Company undertakes no obligation to publicly revise or update any forward-looking statements for any reason.

Frequently asked questions

What is the stock symbol of Fresh2 Group?

The Fresh2 Group stock symbol is FRES and the company is listed on the NASDAQ stock exchange.

How many influencers has Fresh2 partnered with for its video-based e-commerce business?

Fresh2 has partnered with over 50 influencers to run a video-based e-commerce business.

What product categories are currently covered by Fresh2’s video-based e-commerce business?

Fresh2’s current e-commerce business includes food, consumer goods and electronics.

What are Fresh2’s plans for growing its video-based e-commerce business?

Fresh2 plans to expand collaboration with influencers in more fields, invite experts from different fields, and diversify its product offering.