Content-to-commerce company Good Glamm Group on Thursday said it has completed the acquisition of feminine hygiene brand Sirona for Rs 450 crore in an all-cash deal.

The deal, which partially closed in 2022, came under legal scrutiny after Sirona’s founders and investors notified Good Glamm for not completing the acquisition in accordance with their original agreement. In 2022, Good Glamm announced the purchase of partial stake in Sirona for Rs 100 crore.

Sirona co-founders Deep Bajaj and Mohit Bajaj stepped down from their active roles earlier this year and also resigned as directors.

Bajaj told ET that a new agreement has been signed between the parties and all pending payments have been settled, leading to the removal of the legal notices.

“All legal proceedings have been withdrawn and new agreements have been reached, with payments made in accordance with these terms. The new agreement, including payment terms, has been agreed and we have started receiving payments according to the new terms.” Bajaj said.

Earlier this year, the founders of Sirona Hygiene and baby healthcare startup The Moms Co, alongside investors from the Indian Angel Network (IAN), issued notices of default to Good Glamm Group for failure to make final payments. Good Glamm had also initiated arbitration proceedings against IAN, as previously reported by ET.

IAN co-founder Padmaja Ruparel did not respond to ET’s request for comment. People in the know said that Good Glamm currently holds a majority stake in Sirona and by the end of this financial year, it will own 100% stake in the feminine hygiene startup.

In 2022, Good Glamm Group initially invested Rs 100 crore in Sirona through a combination of primary and secondary investments. Since then, the company has made several additional investments in the brand.

“Sirona has been a very disruptive brand and much of the credit goes to its founders. The brand started by addressing the unmet needs of women. Its products also break taboos, and I consider it a very different brand in our portfolio because it offers a category of products that none of our other brands cater to. Can it go out and take on giants by bringing femtech into the mainstream and that is what we are looking to do in the next phase of Sirona,” Darpan Sanghvi, Founder, GoodGlamm told ET.

The acquisition of Sirona adds to Good Glamm Group’s expanding brand portfolio, which includes MyGlamm, The Moms Co, Organic Harvest, St Botanica, Baby Chakra and several digital media and content platforms.

Founded in 2014, Sirona specializes in menstrual hygiene products, such as herbal pain relief patches, biodegradable sanitary napkins and menstrual cup kits. It also offers a stand-and-pee device for women, called PeeBuddy.

Earlier this year, Good Glamm raised Rs 245 crore (around $30 million) through a rights issue with a fixed value of $1.2 billion, with contributions from existing investors including Warburg Pincus. People indicate that the funds for the Sirona acquisition came from internal capital and proceeds from the financing round.

In April, Good Glamm signed a joint venture with former tennis player-turned-entrepreneur Serena Williams to launch her cosmetics brand, “Wyn Beauty by Serena Williams,” in the U.S. market.